Global CRM & Lifecycle Marketing Lead — Hybrid + Equity

HireHi; Amsterdam; Hybrid; EUR 85,000 - 115,000; Full time

Benefits offered by this job

Performance bonus

Equity participation

Hybrid work model

Medical benefits

Transit passes

Pension scheme

Job summary

HireHi is seeking a CRM Lead to drive data-driven lifecycle marketing across channels and regions from its Amsterdam hub. You will design and automate customer journeys, oversee segmentation, and partner with Data Science to optimize churn and retention while steering experimentation across marketing programs.

The role requires strong English communication, 6+ years in CRM, and expertise with Braze, Iterable, or Salesforce Marketing Cloud. A hybrid setup supports collaboration with a global team.

Qualifications

• 6+ years of CRM, lifecycle marketing, or retention experience in a fast-paced B2C digital marketplace or tech platform.
• Proficiency with Braze, Iterable, and Salesforce Marketing Cloud.
• Strong SQL skills to query and interpret customer data.
• Excellent English communication and cross-cultural project management.

Responsibilities

• Formulate and execute data-driven global CRM and lifecycle marketing strategies across email, push notifications, in-app messaging, and SMS.
• Build automated customer journeys, segmentation models, and personalized triggered campaigns for different customer cohorts.
• Collaborate with Data Science and BI teams to analyze churn signals, repurchase frequency, and cohort retention dynamics.
• Lead systematic A/B and multivariate testing agendas to optimize campaign messaging, timing, creative, and channel mix.
• Partner with Product and Commercial teams to drive consumer promotions, loyalty schemes, and cross-sell initiatives.
• Champion CRM best practices, deliverability governance, and GDPR/e-privacy compliance across all operating jurisdictions.
• Manage cross-functional stakeholder alignments, agency partners, and junior CRM specialists.

Skills

CRM strategy

Lifecycle marketing

SQL

Analytics

A/B testing

English communication

Education

Bachelor's degree in Marketing/Analytics

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

HireHi is seeking a CRM Lead to drive data-driven lifecycle marketing across channels and regions from its Amsterdam hub. You will design and automate customer journeys, oversee segmentation, and partner with Data Science to optimize churn and retention while steering experimentation across marketing programs.

The role requires strong English communication, 6+ years in CRM, and expertise with Braze, Iterable, or Salesforce Marketing Cloud. A hybrid setup supports collaboration with a global team.