Global Commercial Marketing Leader (MedTech)

Fresenius Medical Care; Netherlands; Remote; EUR 120,000 - 180,000; Full time

Job summary

Fresenius Medical Care seeks an experienced International Commercial Marketing Lead to bridge global product marketing with country requirements. You will define segmentation, drive omnichannel programs, and align cross-functional teams to translate enterprise strategy into local value creation.

The role demands 10+ years in strategic healthcare marketing, fluency in English, and strong leadership across a global matrix organization with international travel.

Qualifications

• Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or related field.
• 10+ years of strategic marketing experience within MedTech or healthcare.
• Fluent English communication skills; additional languages are an advantage.
• Proven success in commercial marketing, product launches, commercial excellence, segmentation, analytics, and product positioning, with expertise in developing data-driven targeting and growth strategies.
• Strong influencing and stakeholder management skills, with experience leveraging CRM and digital marketing tools to drive commercial performance, product portfolio optimization, and profitability.
• Strong understanding of omnichannel marketing, sales enablement, customer engagement, and the medical device environment, including regulatory requirements, reimbursement models, purchasing behaviors, claims limitations, and compliance expectations.
• Excellent analytical and strategic skills, with the ability to translate data, market insights, and financial performance into actionable commercial recommendations, and to lead through influence in complex global matrix organizations.
• Willingness to travel internationally and work across global time zones when required.

Responsibilities

• Develop segmentation and targeting strategies using customer insights and analytics.
• Optimize product mix to improve profitability across regions and customer segments.
• Use CRM data to track execution, measure impact, and drive commercial priorities.
• Create clinically credible and commercially effective customer-facing assets.
• Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels.
• Ensure messaging aligns with clinical evidence, product claims, and value propositions.
• Monitor campaign performance and implement continuous improvements.
• Lead and align global, regional, and country marketing teams.
• Promote best practice sharing and partner closely with regional sales leaders.
• Build, lead, and develop a high-performing global marketing team.
• Foster accountability, collaboration, innovation, and results-oriented execution.
• Lead the annual global marketing planning process with defined KPIs and priorities.
• Align local market plans with global strategy and ensure launch readiness.
• Track commercial performance and implement corrective actions when needed.
• Ensure compliance with company policies, SOPs, legal requirements, and the compliance framework.

Skills

Strategic marketing

Stakeholder management

CRM usage

Omnichannel marketing

Analytical skills

Education

Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or related field

Tools

CRM tools

Digital marketing tools

Job description

Fresenius Medical Care seeks an experienced International Commercial Marketing Lead to bridge global product marketing with country requirements. You will define segmentation, drive omnichannel programs, and align cross-functional teams to translate enterprise strategy into local value creation.

The role demands 10+ years in strategic healthcare marketing, fluency in English, and strong leadership across a global matrix organization with international travel.