Global Commercial Marketing Leader

Fresenius Medical Care; 's-Hertogenbosch; On-site; EUR 110,000 - 170,000; Full time

Job summary

Fresenius Medical Care is seeking an International Commercial Marketing Lead to bridge global product marketing with country requirements. You will shape segmentation, targeting and omnichannel programs, translating enterprise strategy into actionable initiatives for global and regional marketing teams.

The role emphasizes launching readiness, data-driven decision making, and collaboration with cross-functional and regional leaders to optimize profitability across regions and customer segments.

Qualifications

• Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or related field
• 10+ years of strategic marketing experience within MedTech or healthcare
• Fluent English; additional languages are advantageous
• Proven success in launches, segmentation, analytics, and product positioning with data-driven growth
• Strong influencing and stakeholder management; experience using CRM and digital marketing tools
• Deep understanding of omnichannel marketing, sales enablement, customer engagement, and regulatory/compliance context
• Willingness to travel internationally and across global time zones

Responsibilities

• Develop segmentation and targeting strategies using customer insights and analytics
• Optimize product mix to improve profitability across regions and customer segments
• Use CRM data to track execution, measure impact, and drive commercial priorities
• Create clinically credible and commercially effective customer-facing assets
• Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels
• Lead and align global, regional, and country marketing teams
• Promote best practice sharing and partner closely with regional sales leaders
• Build, lead, and develop a high-performing global marketing team
• Foster accountability, collaboration, innovation, and results-oriented execution
• Lead the annual global marketing planning process with defined KPIs and priorities
• Align local market plans with global strategy and ensure launch readiness
• Track commercial performance and implement corrective actions when needed
• Ensure compliance with company policies, SOPs, legal requirements, and the compliance framework

Skills

Strategic marketing

Stakeholder management

Omnichannel marketing

CRM & analytics

Data-driven targeting

Education

Bachelor's/Master's in Business

Tools

CRM software

Digital marketing tools

Job description

Fresenius Medical Care is seeking an International Commercial Marketing Lead to bridge global product marketing with country requirements. You will shape segmentation, targeting and omnichannel programs, translating enterprise strategy into actionable initiatives for global and regional marketing teams.

The role emphasizes launching readiness, data-driven decision making, and collaboration with cross-functional and regional leaders to optimize profitability across regions and customer segments.