International Commercial Marketing Lead

Fresenius Medical Care; 's-Hertogenbosch; On-site; EUR 110,000 - 170,000; Full time

Job summary

Fresenius Medical Care is seeking an International Commercial Marketing Lead to bridge global product marketing with country requirements. You will shape segmentation, targeting and omnichannel programs, translating enterprise strategy into actionable initiatives for global and regional marketing teams.

The role emphasizes launching readiness, data-driven decision making, and collaboration with cross-functional and regional leaders to optimize profitability across regions and customer segments.

Qualifications

• Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or related field
• 10+ years of strategic marketing experience within MedTech or healthcare
• Fluent English; additional languages are advantageous
• Proven success in launches, segmentation, analytics, and product positioning with data-driven growth
• Strong influencing and stakeholder management; experience using CRM and digital marketing tools
• Deep understanding of omnichannel marketing, sales enablement, customer engagement, and regulatory/compliance context
• Willingness to travel internationally and across global time zones

Responsibilities

• Develop segmentation and targeting strategies using customer insights and analytics
• Optimize product mix to improve profitability across regions and customer segments
• Use CRM data to track execution, measure impact, and drive commercial priorities
• Create clinically credible and commercially effective customer-facing assets
• Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels
• Lead and align global, regional, and country marketing teams
• Promote best practice sharing and partner closely with regional sales leaders
• Build, lead, and develop a high-performing global marketing team
• Foster accountability, collaboration, innovation, and results-oriented execution
• Lead the annual global marketing planning process with defined KPIs and priorities
• Align local market plans with global strategy and ensure launch readiness
• Track commercial performance and implement corrective actions when needed
• Ensure compliance with company policies, SOPs, legal requirements, and the compliance framework

Skills

Strategic marketing

Stakeholder management

Omnichannel marketing

CRM & analytics

Data-driven targeting

Education

Bachelor's/Master's in Business

Tools

CRM software

Digital marketing tools

Job description

At Fresenius Medical Care, we are the global leader in kidney care, committed to improving the lives of patients with chronic kidney disease. Our mission is to deliver high-quality, innovative products, services, and care across the entire healthcare journey. Guided by our vision - “Creating a future worth living. For patients. Worldwide. Every day.”—we work with purpose and compassion, supported by a global team of over 110,000 employees.

Within our Care Enablement segment, we develop and provide life-sustaining medical products, digital health solutions, and therapies that empower clinical teams and improve patient outcomes. Our FME Reignite strategy drives transformation through innovation, efficiency, and sustainable growth.

Our values guide how we work:

• We Care for our patients, each other, and our communities
• We Connect across teams and borders to deliver excellence together
• We Commit to doing things the right way— growing with purpose and leading kidney care with integrity and innovation

Goal of function: The International Commercial Marketing Lead as part of the CBS department bridges the Business Units product marketing with the commercial country requirements. The department is responsible for leading the global commercial marketing strategy to achieve business objectives and ensure alignment across regions and stakeholders, driving segmentation, targeting and omnichannel programs by translating global direction into actionable initiatives, and partnering with cross-functional and regional leaders to shape priorities and translate enterprise strategy into clear global marketing direction that enables effective local adaptation and value creation.

The team has 3 main areas of responsibility:

• Overall CE brand positioning – defining the value story of our overall partnership capabilities beyond the pure product messaging
• Market engagement – including launch excellence, ensuring the commercial country readiness of new products and data driven segmentation and targeting guidance for maximum impact in close alignment with the countries
• Marketing execution – the implementation, execution and monitoring impact of marketing campaigns in collaboration with the countries

Your Responsibilities:

• Develop segmentation and targeting strategies using customer insights and analytics
• Optimize product mix to improve profitability across regions and customer segments
• Use CRM data to track execution, measure impact, and drive commercial priorities
• Create clinically credible and commercially effective customer-facing assets
• Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels
• Ensure messaging aligns with clinical evidence, product claims, and value propositions
• Monitor campaign performance and implement continuous improvements
• Lead and align global, regional, and country marketing teams
• Promote best practice sharing and partner closely with regional sales leaders
• Build, lead, and develop a high-performing global marketing team
• Foster accountability, collaboration, innovation, and results-oriented execution
• Lead the annual global marketing planning process with defined KPIs and priorities
• Align local market plans with global strategy and ensure launch readiness
• Track commercial performance and implement corrective actions when needed
• Ensure compliance with company policies, SOPs, legal requirements, and the compliance framework

Your Profile:

• Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or a related field
• 10+ years of strategic marketing experience within MedTech or healthcare
• Fluent English communication skills; additional languages are an advantage
• Proven success in commercial marketing, product launches, commercial excellence, segmentation, analytics, and product positioning, with expertise in developing data-driven targeting and growth strategies
• Strong influencing and stakeholder management skills, with experience leveraging CRM and digital marketing tools to drive commercial performance, product portfolio optimization, and profitability
• Strong understanding of omnichannel marketing, sales enablement, customer engagement, and the medical device environment, including regulatory requirements, reimbursement models, purchasing behaviors, claims limitations, and compliance expectations
• Excellent analytic and strategic skills, with the ability to translate data, market insights, and financial performance into actionable commercial recommendations, and to lead through influence in complex global matrix organizations
• Willingness to travel internationally and work across global time zones when required

Our Offer For You:

There is a lot you can discover at Fresenius Medical Care, regardless in which field you are an expert and how much experience you have - all dedicated to your professional journey.

• Whether in front of or behind the scenes - you are helping to make ever better medicine available to more and more people around the world
• Individual opportunities for self-determined career planning and professional development
• A corporate culture in which there is enough room for innovative thinking - to find the best solution together, not the quickest one
• A large number of committed people with a wide range of skills, talents and experience
• The benefits of a successful global corporation with the collegial culture of a medium-sized company