International Commercial Marketing Lead

Fresenius Medical Care; Netherlands; On-site; EUR 120,000 - 180,000; Full time

Job summary

Fresenius Medical Care seeks an experienced International Commercial Marketing Lead to bridge global product marketing with country requirements. You will define segmentation, drive omnichannel programs, and align cross-functional teams to translate enterprise strategy into local value creation.

The role demands 10+ years in strategic healthcare marketing, fluency in English, and strong leadership across a global matrix organization with international travel.

Qualifications

• Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or related field.
• 10+ years of strategic marketing experience within MedTech or healthcare.
• Fluent English communication skills; additional languages are an advantage.
• Proven success in commercial marketing, product launches, commercial excellence, segmentation, analytics, and product positioning, with expertise in developing data-driven targeting and growth strategies.
• Strong influencing and stakeholder management skills, with experience leveraging CRM and digital marketing tools to drive commercial performance, product portfolio optimization, and profitability.
• Strong understanding of omnichannel marketing, sales enablement, customer engagement, and the medical device environment, including regulatory requirements, reimbursement models, purchasing behaviors, claims limitations, and compliance expectations.
• Excellent analytical and strategic skills, with the ability to translate data, market insights, and financial performance into actionable commercial recommendations, and to lead through influence in complex global matrix organizations.
• Willingness to travel internationally and work across global time zones when required.

Responsibilities

• Develop segmentation and targeting strategies using customer insights and analytics.
• Optimize product mix to improve profitability across regions and customer segments.
• Use CRM data to track execution, measure impact, and drive commercial priorities.
• Create clinically credible and commercially effective customer-facing assets.
• Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels.
• Ensure messaging aligns with clinical evidence, product claims, and value propositions.
• Monitor campaign performance and implement continuous improvements.
• Lead and align global, regional, and country marketing teams.
• Promote best practice sharing and partner closely with regional sales leaders.
• Build, lead, and develop a high-performing global marketing team.
• Foster accountability, collaboration, innovation, and results-oriented execution.
• Lead the annual global marketing planning process with defined KPIs and priorities.
• Align local market plans with global strategy and ensure launch readiness.
• Track commercial performance and implement corrective actions when needed.
• Ensure compliance with company policies, SOPs, legal requirements, and the compliance framework.

Skills

Strategic marketing

Stakeholder management

CRM usage

Omnichannel marketing

Analytical skills

Education

Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or related field

Tools

CRM tools

Digital marketing tools

Job description

At Fresenius Medical Care, we are the global leader in kidney care, committed to improving the lives of patients with chronic kidney disease. Our mission is to deliver high-quality, innovative products, services, and care across the entire healthcare journey. Guided by our vision - “Creating a future worth living. For patients. Worldwide. Every day.” — we work with purpose and compassion, supported by a global team of over 110,000 employees. Within our Care Enablement segment, we develop and provide life-sustaining medical products, digital health solutions, and therapies that empower clinical teams and improve patient outcomes. Our FME Reignite strategy drives transformation through innovation, efficiency, and sustainable growth. Our values guide how we work: We Care for our patients, each other, and our communities; We Connect across teams and borders to deliver excellence together; We Commit to doing things the right way— growing with purpose and leading kidney care with integrity and innovation.

Goal of function

The International Commercial Marketing Lead as part of the CBS department bridges the Business Units product marketing with the commercial country requirements. The department is responsible for leading the global commercial marketing strategy to achieve business objectives and ensure alignment across regions and stakeholders, driving segmentation, targeting and omnichannel programs by translating global direction into actionable initiatives, and partnering with cross-functional and regional leaders to shape priorities and translate enterprise strategy into clear global marketing direction that enables effective local adaptation and value creation.

Main areas of responsibility

• Overall CE brand positioning – defining the value story of our overall partnership capabilities beyond the pure product messaging
• Market engagement – including launch excellence, ensuring the commercial country readiness of new products and data driven segmentation and targeting guidance for maximum impact in close alignment with the countries
• Marketing execution – the implementation, execution and monitoring impact of marketing campaigns in collaboration with the countries

Your Responsibilities:

• Develop segmentation and targeting strategies using customer insights and analytics
• Optimize product mix to improve profitability across regions and customer segments
• Use CRM data to track execution, measure impact, and drive commercial priorities
• Create clinically credible and commercially effective customer-facing assets
• Enable consistent omnichannel execution across digital, sales, distributors, and clinical education channels
• Ensure messaging aligns with clinical evidence, product claims, and value propositions
• Monitor campaign performance and implement continuous improvements
• Lead and align global, regional, and country marketing teams
• Promote best practice sharing and partner closely with regional sales leaders
• Build, lead, and develop a high-performing global marketing team
• Foster accountability, collaboration, innovation, and results-oriented execution
• Lead the annual global marketing planning process with defined KPIs and priorities
• Align local market plans with global strategy and ensure launch readiness
• Track commercial performance and implement corrective actions when needed
• Ensure compliance with company policies, SOPs, legal requirements, and the compliance framework

Your Profile:

• Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or a related field
• 10+ years of strategic marketing experience within MedTech or healthcare
• Fluent English communication skills; additional languages are an advantage
• Proven success in commercial marketing, product launches, commercial excellence, segmentation, analytics, and product positioning, with expertise in developing data-driven targeting and growth strategies
• Strong influencing and stakeholder management skills, with experience leveraging CRM and digital marketing tools to drive commercial performance, product portfolio optimization, and profitability
• Strong understanding of omnichannel marketing, sales enablement, customer engagement, and the medical device environment, including regulatory requirements, reimbursement models, purchasing behaviors, claims limitations, and compliance expectations
• Excellent analytical and strategic skills, with the ability to translate data, market insights, and financial performance into actionable commercial recommendations, and to lead through influence in complex global matrix organizations
• Willingness to travel internationally and work across global time zones when required

Our Offer For You:

• There is a lot you can discover at Fresenius Medical Care, regardless in which field you are an expert and how much experience you have - all dedicated to your professional journey.
• Whether in front of or behind the scenes - you are helping to make ever better medicine available to more and more people around the world.
• Individual opportunities for self-determined career planning and professional development.
• A corporate culture in which there is enough room for innovative thinking - to find the best solution together, not the quickest one.
• A large number of committed people with a wide range of skills, talents and experience.
• The benefits of a successful global corporation with the collegial culture of a medium-sized company.
• Creating a future worth living. For patients. Worldwide. Every day.
• Fresenius Medical Care is the world's leading provider of products and services for individuals with kidney disease of which approximately 4.5 million patients worldwide regularly undergo dialysis treatment.
• United by a shared purpose of creating a future worth living for chronically and critically ill people, we care for around 292,000 dialysis patients around the globe.
• In addition, we operate around 35 global production sites to provide products such as dialysis machines, dialyzers, and related disposables.
• We aim to continuously improve our patients’ quality of life by offering them high-quality products as well as innovative technologies and treatment concepts.