Global Coffee Category Leader: Strategy & Growth

JACOBS DOUWE EGBERTS; Amsterdam; Hybrid; EUR 90,000 - 150,000; Full time

Job summary

Based in Amsterdam, the Global Category Development Manager at JDE Peet's leads category strategy and in-store execution, collaborating with global marketing, revenue growth management, sales and local market teams to translate shopper insights into winning plans.

This international role involves shaping retail partnerships, Go-to-Market strategies for launches, and driving sustainable growth across markets.

Qualifications

• 8+ years of experience across commercial functions such as Sales, Shopper Marketing, Category Management, or Marketing.
• Strong understanding of retailer strategies, category management, shopper marketing, and revenue growth management principles.
• Proven ability to translate consumer and shopper insights into commercial strategies and in-store execution plans.
• Strong stakeholder management and communication skills, with confidence influencing senior leaders and cross-functional teams.
• Experience working in an international or global matrix organisation with the ability to collaborate across cultures.
• A proactive, results-oriented mindset with the ability to work autonomously while leading through influence.

Responsibilities

• Develop global category strategies and in-store execution frameworks that support sustainable category growth and strengthen retailer partnerships.
• Translate shopper, customer, and category insights into actionable playbooks, execution standards, and commercial recommendations for local markets.
• Build compelling category selling stories, customer engagement materials, and shopper activation plans that drive business growth.
• Define Go-to-Market strategies for innovation launches, including success metrics across distribution, shelving, pricing, promotions, and display.
• Partner closely with Global Marketing, Revenue Growth Management, Sales, and local commercial teams to ensure consistent execution across markets.
• Monitor market implementation, identify opportunities and barriers, and support local teams in delivering commercial excellence.

Skills

Category management

Sales

Shopper marketing

Marketing

Stakeholder management

Cross-functional collaboration

International experience

Job description

Based in Amsterdam, the Global Category Development Manager at JDE Peet's leads category strategy and in-store execution, collaborating with global marketing, revenue growth management, sales and local market teams to translate shopper insights into winning plans.

This international role involves shaping retail partnerships, Go-to-Market strategies for launches, and driving sustainable growth across markets.