Global Category Development Manager

JACOBS DOUWE EGBERTS; Amsterdam; Hybrid; EUR 90,000 - 150,000; Full time

Job summary

Based in Amsterdam, the Global Category Development Manager at JDE Peet's leads category strategy and in-store execution, collaborating with global marketing, revenue growth management, sales and local market teams to translate shopper insights into winning plans.

This international role involves shaping retail partnerships, Go-to-Market strategies for launches, and driving sustainable growth across markets.

Qualifications

• 8+ years of experience across commercial functions such as Sales, Shopper Marketing, Category Management, or Marketing.
• Strong understanding of retailer strategies, category management, shopper marketing, and revenue growth management principles.
• Proven ability to translate consumer and shopper insights into commercial strategies and in-store execution plans.
• Strong stakeholder management and communication skills, with confidence influencing senior leaders and cross-functional teams.
• Experience working in an international or global matrix organisation with the ability to collaborate across cultures.
• A proactive, results-oriented mindset with the ability to work autonomously while leading through influence.

Responsibilities

• Develop global category strategies and in-store execution frameworks that support sustainable category growth and strengthen retailer partnerships.
• Translate shopper, customer, and category insights into actionable playbooks, execution standards, and commercial recommendations for local markets.
• Build compelling category selling stories, customer engagement materials, and shopper activation plans that drive business growth.
• Define Go-to-Market strategies for innovation launches, including success metrics across distribution, shelving, pricing, promotions, and display.
• Partner closely with Global Marketing, Revenue Growth Management, Sales, and local commercial teams to ensure consistent execution across markets.
• Monitor market implementation, identify opportunities and barriers, and support local teams in delivering commercial excellence.

Skills

Category management

Sales

Shopper marketing

Marketing

Stakeholder management

Cross-functional collaboration

International experience

Job description

As Global Category Development Manager, you will play a key role in delivering JDE Peet's ambition to become the world's leading coffee category partner. Working within the Global Sales Strategy & Category Development team, you will develop category strategies, shopper-centric solutions, and commercial activation plans that drive sustainable growth for both our customers and our business. You will collaborate closely with global marketing, revenue growth management, sales, and local market teams to translate shopper insights into winning in-store execution. In this highly international role, you will influence strategic retail partnerships and help shape best practices across multiple markets. Based in Amsterdam, you will report to the Sales Strategy & Category Development Director and travel occasionally to selected markets.

Key responsibilities:

• Develop global category strategies and in-store execution frameworks that support sustainable category growth and strengthen retailer partnerships.
• Translate shopper, customer, and category insights into actionable playbooks, execution standards, and commercial recommendations for local markets.
• Build compelling category selling stories, customer engagement materials, and shopper activation plans that drive business growth.
• Define Go-to-Market strategies for innovation launches, including success metrics across distribution, shelving, pricing, promotions, and display.
• Partner closely with Global Marketing, Revenue Growth Management, Sales, and local commercial teams to ensure consistent execution across markets.
• Monitor market implementation, identify opportunities and barriers, and support local teams in delivering commercial excellence.

Qualifications

Working at JDE Peet's is hands-on, giving you the chance to leave your mark while working together as one team. We're a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you're ready to make an impact and grow in a global team, JDE Peet's is the place for you.

For this role as Global Category Development Manager, We're looking for someone with the following skills and experience:

• 8+ years of experience across commercial functions such as Sales, Shopper Marketing, Category Management, or Marketing.
• Strong understanding of retailer strategies, category management, shopper marketing, and revenue growth management principles.
• Proven ability to translate consumer and shopper insights into commercial strategies and in-store execution plans.
• Strong stakeholder management and communication skills, with confidence influencing senior leaders and cross-functional teams.
• Experience working in an international or global matrix organisation with the ability to collaborate across cultures.
• A proactive, results-oriented mindset with the ability to work autonomously while leading through influence.

Additional Information

Our DE&I Statement

At JDE Peet's we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#unleashyourpossibility #acupofamazing

JDE Peet's - now part of Keurig Dr Pepper - is the world's leading pure-play coffee company, with a presence in more than 100 markets. Guided by our "Reignite the Amazing" strategy, we are focused on brand-led growth across three big bets: Peet's, L'OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are?

We are JDE Peet's. We craft coffee for every cup and build brands for every heart.

JDE Peet's - now part of Keurig Dr Pepper - is the world's leading pure-play coffee company, with a presence in more than 100 markets. Guided by our "Reignite the Amazing" strategy, we are focused on brand-led growth across three big bets: Peet's, L'OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet's generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com .

What's it like to work at JDE Peet's?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet's, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you'll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!