Global Coffee Category Growth Lead

Jacobs Douwe Egberts UK; Amsterdam; On-site; EUR 110,000 - 150,000; Full time

Job summary

JDE Peet’s in Amsterdam is seeking a Global Category Development Manager to lead category strategies and shopper-centric solutions, aligning with global marketing, revenue growth management, and local market teams to translate insights into winning in-store execution.

The role requires 8+ years in commercial functions, strong retailer and category management knowledge, and proven ability to influence senior leaders within an international matrix organization.

Qualifications

• 8+ years of experience across commercial functions such as Sales, Shopper Marketing, Category Management, or Marketing.
• Strong understanding of retailer strategies, category management, shopper marketing, and revenue growth management principles.
• Proven ability to translate consumer and shopper insights into commercial strategies and in-store execution plans.
• Strong stakeholder management and communication skills, with confidence influencing senior leaders and cross-functional teams.
• Experience working in an international or global matrix organisation with the ability to collaborate across cultures.

Responsibilities

• Develop global category strategies and in-store execution frameworks that support sustainable category growth and strengthen retailer partnerships.
• Translate shopper, customer, and category insights into actionable playbooks, execution standards, and commercial recommendations for local markets.
• Build compelling category selling stories, customer engagement materials, and shopper activation plans that drive business growth.
• Define Go-to-Market strategies for innovation launches, including success metrics across distribution, shelving, pricing, promotions, and display.
• Partner closely with Global Marketing, Revenue Growth Management, Sales, and local commercial teams to ensure consistent execution across markets.
• Monitor market implementation, identify opportunities and barriers, and support local teams in delivering commercial excellence.

Skills

Stakeholder management

Influence senior leaders

Cross-cultural collaboration

Autonomous work

Job description

JDE Peet’s in Amsterdam is seeking a Global Category Development Manager to lead category strategies and shopper-centric solutions, aligning with global marketing, revenue growth management, and local market teams to translate insights into winning in-store execution.

The role requires 8+ years in commercial functions, strong retailer and category management knowledge, and proven ability to influence senior leaders within an international matrix organization.