Global Change Communications Lead - Hybrid, AI-Driven

Booking Holdings, Inc.; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Annual time off benefits

Product discounts

Job summary

Booking.com seeks a Global Change Communications Lead to drive an integrated, data-informed communication experience. You will embed messaging into user workflows and CRM ecosystems while delivering strategic change counsel across the business.

You will integrate operational change information into LPS workflows, leverage AI and automation, and shape messaging for diverse audiences. You will partner with product teams to ensure adoption and impact across the organization.

Qualifications

• 5+ years in internal, change, or transformation communications within a global organisation.
• Experience using AI, automation and digital platforms to improve communication.
• Ability to embed messaging into employee workflows and systems.
• Ability to translate complex changes into clear narratives for multilingual audiences.
• Skilled in stakeholder engagement and using data to influence decisions.

Responsibilities

• Execute a global change communications strategy that maximises audience understanding and adoption.
• Drive tech-enabled operational comms by integrating change information into existing workflows and templates.
• Develop transformational narratives and robust communication plans for large programmes.
• Partner with change owners, product teams, and management to clarify purpose and adoption approaches.
• Mentor junior team members, share best practices, and promote inclusive language.
• Measure employee feedback and channel performance to recalibrate activities.
• Support ecosystem evolution with new tools, channels, and governance standards.

Skills

Change communications

AI & automation

Stakeholder engagement

Multilingual communication

Strategic partnering

Tools

CRM systems

UX/UI knowledge

AI tools

Job description

Booking.com seeks a Global Change Communications Lead to drive an integrated, data-informed communication experience. You will embed messaging into user workflows and CRM ecosystems while delivering strategic change counsel across the business.

You will integrate operational change information into LPS workflows, leverage AI and automation, and shape messaging for diverse audiences. You will partner with product teams to ensure adoption and impact across the organization.