Global Brand & Market Authority Programs Director

Elsevier; Amsterdam; Presencial; EUR 100.000 - 167.000; Jornada completa

Descripción de la vacante

Elsevier is seeking a senior marketing strategist to own brand and market authority programs at a global scale. You will lead thought leadership activation for Academic Leaders, Funders and Librarians, partnering with Content Marketing and Creative teams to turn ideas into thriving programs across owned, paid and earned media.

You will shape channel strategy, collaborate with leadership, and mentor managers while driving visibility and performance across the full customer lifecycle in a global

Formación

• Deep experience in campaign, content, or demand generation marketing.
• Ability to design scalable programs, frameworks, and measurement approaches.
• Experience operating in complex, matrixed environments.
• Excellent stakeholder leadership and ability to influence without authority.
• Strong commercial, martech, and performance measurement fluency.

Responsabilidades

• Lead strategy, delivery, and performance of channel activation for thought leadership programs.
• Design scalable program frameworks, best practices, processes, and engagement models.
• Drive cross-functional alignment for marketing channel activation strategies across teams.
• Provide mentorship and guidance to Managers and Senior Managers.
• Deliver activated thought leadership programs that increase visibility, reach, and influence.
• Engage institutional decision-makers and grow engaged audiences and contacts.

Conocimientos

Campaign management

Content marketing

Demand generation

Stakeholder leadership

Martech fluency

Performance measurement

Descripción del empleo

Elsevier is seeking a senior marketing strategist to own brand and market authority programs at a global scale. You will lead thought leadership activation for Academic Leaders, Funders and Librarians, partnering with Content Marketing and Creative teams to turn ideas into thriving programs across owned, paid and earned media.

You will shape channel strategy, collaborate with leadership, and mentor managers while driving visibility and performance across the full customer lifecycle in a global