Director, Brand & Market Authority Programs

Elsevier; Amsterdam; On-site; EUR 100,000 - 167,000; Full time

Job summary

Elsevier is seeking a senior marketing strategist to own brand and market authority programs at a global scale. You will lead thought leadership activation for Academic Leaders, Funders and Librarians, partnering with Content Marketing and Creative teams to turn ideas into thriving programs across owned, paid and earned media.

You will shape channel strategy, collaborate with leadership, and mentor managers while driving visibility and performance across the full customer lifecycle in a global

Qualifications

• Deep experience in campaign, content, or demand generation marketing.
• Ability to design scalable programs, frameworks, and measurement approaches.
• Experience operating in complex, matrixed environments.
• Excellent stakeholder leadership and ability to influence without authority.
• Strong commercial, martech, and performance measurement fluency.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs.
• Design scalable program frameworks, best practices, processes, and engagement models.
• Drive cross-functional alignment for marketing channel activation strategies across teams.
• Provide mentorship and guidance to Managers and Senior Managers.
• Deliver activated thought leadership programs that increase visibility, reach, and influence.
• Engage institutional decision-makers and grow engaged audiences and contacts.

Skills

Campaign management

Content marketing

Demand generation

Stakeholder leadership

Martech fluency

Performance measurement

Job description

Do you enjoy building scalable marketing programs, influencing across complex stakeholder groups, and turning expertise into meaningful market impact?

Are you looking for an opportunity to shape how a global leader in research engages and influences key audiences through thought leadership?

About our Team

Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world's richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.

About the Role

If you are a senior marketing strategist with a passion for thought leadership, brand building, and executing programs at a global scale, this role is for you.

As part of Elsevier's Research Marketing organization serving the Academic & Government markets, the Director of Brand & Market Authority Programs owns the channel activation of Elsevier thought leadership for key audiences such as Academic Leaders, Funders and Librarians, strengthening brand visibility, credibility, and market authority while supporting performance across the full customer lifecycle. You will work closely with Content Marketing and Creative teams, business leadership, and subject matter experts to turn brand building ideas and expertise into thriving programs that reach and engage audiences across owned, paid and earned media channels.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence
• Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches
• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing (Audience, Global Campaigns, Lifecycle, and Digital Ops), Global Communications, and Research Networks
• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight
• Report into the VP of Demand & Lifecycle Marketing
• Deliver activated A&G thought leadership programs that increase visibility, reach, and influence
• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts
• Ensure consistent brand voice, messaging, and positioning across campaigns

Requirements

• Deep experience in campaign, content, or demand generation marketing
• Proven ability to design scalable programs, frameworks, and measurement approaches
• Strong experience operating in complex, matrixed environments
• Excellent stakeholder leadership and ability to influence without authority
• Strong commercial, martech, and performance measurement fluency

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

If performed in New York City, the base pay range is $103,900 - $173,300.U.S. National Base Pay Range: $86,600 - $144,400. Geographic differentials may apply in some locations to better reflect local market rates.If performed in NLD Amsterdam (Radarweg), the base pay range is €100,400 - €167,300.This job may be subject to a collective labor agreement in the Netherlands. Please consult with the hiring team for further details.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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