European Product Leader — Growth, GTM & Invoicing SaaS (Hybrid)

Sowelo Consulting; Utrecht; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Sowelo Consulting is seeking a Product Manager to own the European product and go-to-market strategy for its B2B SaaS offerings. You will drive regional product strategy across supply chain and e-invoicing solutions, informed by market research and ICPs, and partner with cross-functional teams to execute the GTM plan.

You will work at the intersection of market, customer, and business needs, aligning Sales, CS, Product Marketing, and Engineering to accelerate regional growth and adoption.

Qualifications

• 3+ years of dedicated product management experience within B2B SaaS or enterprise technology.
• Proven track record of owning product strategy, multi-year roadmaps and GTM execution.
• Experience tailoring product positioning for international markets and ICPs.

Responsibilities

• Drive regional product strategy, roadmap and lifecycle across core supply chain and invoicing solutions.
• Own the e-invoicing portfolio and manage strategic partner integrations and regulatory relationships.
• Lead market research, ICPs and buyer personas to guide decisions.
• Collaborate with Sales, CS, Product Marketing, and Engineering to GTM execution.
• Localize messaging and product releases for target European markets.
• Define GTM strategy, pricing and positioning in partnership with Product Marketing.
• Align cross-functional teams to execute the GTM plan.
• Translate strategy into clear, actionable product requirements with eng teams.

Skills

Product management experience

Cross-functional leadership

Market localization

GTM execution

International collaboration

Data-driven decisions

Job description

Sowelo Consulting is seeking a Product Manager to own the European product and go-to-market strategy for its B2B SaaS offerings. You will drive regional product strategy across supply chain and e-invoicing solutions, informed by market research and ICPs, and partner with cross-functional teams to execute the GTM plan.

You will work at the intersection of market, customer, and business needs, aligning Sales, CS, Product Marketing, and Engineering to accelerate regional growth and adoption.