Product Manager - Hybrid

Sowelo Consulting; Rotterdam; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Sowelo Consulting is seeking a Product Manager to lead growth across Europe for a fast-growing B2B SaaS leader. You will own the European product and go-to-market strategy for supply chain and e-invoicing solutions, guiding investments via market research and ICPs.

You will align Sales, CS, Product Marketing, and Engineering to execute a data-driven GTM strategy, and localize messaging for regional markets.

Qualifications

• 3+ years of product management in B2B SaaS or enterprise tech.
• Proven ownership of strategy, roadmaps, and GTM execution.
• Experience tailoring ICPs, personas, and positioning for markets.
• Ability to align senior stakeholders across functions and regions.
• Experience collaborating across international teams and cultures.
• Comfort working in ambiguous environments and driving data-backed decisions.

Responsibilities

• Define regional product strategy, roadmap, and lifecycle for core solutions.
• Own e-invoicing portfolio and influence supply chain product direction.
• Lead market research, ICPs, personas, and pricing with GTM in mind.
• Collaborate with Sales, CS, Marketing, and Engineering to execute GTM.
• Localize messaging, decks, and product releases for European markets.

Skills

Product Mgmt

B2B SaaS

GTM Strategy

Cross-functional

International Teams

ICP & Personas

Job description

Ready to take full ownership of an enterprise product portfolio and shape the international expansion strategy for a fast-growing B2B SaaS leader?

Do you thrive at the intersection of product strategy, market localization, and commercial execution, where your decisions directly drive regional revenue and adoption?

Great! So please take a few minutes and read about your potential new job

Our client is a well-established, cloud-based technology provider serving retailers, suppliers, and logistics partners worldwide. Its Product team is expanding, and it is seeking a Product Manager to lead growth across its target markets in Europe. This is a high-visibility role where your decisions will directly shape how quickly the business scales in the region.

You will own the European product and go-to-market strategy across the company’s supply chain and e-invoicing solutions. Using market and opportunity analysis, including TAM sizing, you will guide where the business invests. You will have direct ownership of the e-invoicing product, while also influencing the direction of the supply chain solutions through evidence-based recommendations grounded in market research and customer needs.

You will work at the intersection of market, customer, and business needs, driving alignment across Sales, Customer Success, Product Marketing, and Engineering.

Your tasks will include:

• Drive regional product strategy, roadmap, and lifecycle across core supply chain solutions (fulfillment software, performance and analytics suites) and electronic invoicing platforms, aligning with market trends, customer needs, and business priorities.
• Take direct ownership of the e-invoicing solution portfolio, including managing strategic partner integrations and regulatory ecosystem relationships.
• Serve as the voice of the customer, leveraging market research, user insights, and data analytics to guide product decisions.
• Partner with Product Marketing to define market-specific buyer personas and customer profiles for go‑to‑market execution.
• Localize pitch decks, messaging, and product releases across target regional markets, adjusting positioning, tone, and regulatory framing.
• Lead go‑to‑market (GTM) strategy, positioning, and pricing model design in close collaboration with Product Marketing.
• Align cross‑functional global teams across Sales, Customer Success, Engineering, and Marketing to drive execution of the GTM strategy.
• Translate product strategy into clear, actionable requirements, collaborating closely with Product Owners and engineering teams.

To be a good fit for the Product Manager role, you will have:

• 3+ years of dedicated product management experience within B2B SaaS or enterprise technology, specifically focused on externally facing products.
• Proven track record of owning product strategy, multi‑year roadmaps, and commercial go‑to‑market (GTM) execution.
• Demonstrated ability to adapt sales pitch decks, marketing collateral, and product positioning for specific international markets, as well as defining ideal customer profiles (ICPs) and buyer personas.
• Strong capability to build alignment, communicate vision, and influence cross‑functional leadership across matrixed organizations.
• Direct experience working effectively across international, cross‑cultural teams and operating environments.
• Ability to thrive independently in ambiguous settings, focus teams on top‑priority initiatives, and justify strategy using data‑backed insights.

Nice to have:

• Prior domain background in supply chain, retail technology, logistics, or related operational software.
• Experience with electronic invoicing, digital compliance, or automated financial workflow solutions.
• Proficiency in either Dutch, French or German

Reasons to join:

• You will be part of the team that drives the digital transformation of supply chain industry
• You will join the company that combines innovation with corporate social responsibility
• Being a part of a global brand that is evolving in customer‑centric projects
• Hybrid work model where you can go into the office 2 days per week in Breukelen.