Senior Product Manager: European Growth & GTM for B2B SaaS

Sowelo Consulting; Amsterdam; Hybrid; EUR 75,000 - 105,000; Full time

Job summary

Sowelo Consulting in Amsterdam is seeking a Product Manager to lead growth across its European markets for a fast-growing B2B SaaS leader. You will own the European product and go-to-market strategy for supply chain and e-invoicing solutions, guiding investments through market analysis and customer insights.

The role requires collaborating with Sales, Customer Success, Product Marketing, and Engineering to localize messaging, define ICPs, and design regional pricing and positioning.

Qualifications

• 3+ years of dedicated product management experience within B2B SaaS or enterprise technology.
• Proven track record of owning product strategy, roadmaps, and GTM execution.
• Experience adapting pitch decks, collateral, and positioning for international markets.
• Ability to align cross-functional teams and influence leadership.
• Experience collaborating with sales, product marketing, and engineering.
• Comfort working with cross-cultural teams.

Responsibilities

• Drive regional product strategy, roadmap, and lifecycle across core supply chain solutions and electronic invoicing platforms.
• Take direct ownership of the e-invoicing solution portfolio, including managing strategic partner integrations.
• Serve as the voice of the customer, leveraging market research and data analytics to guide product decisions.
• Partner with Product Marketing to define market-specific buyer personas and ICPs for GTM execution.
• Localize pitch decks, messaging, and product releases across target regional markets.
• Lead GTM strategy, positioning, and pricing model design in close collaboration with Product Marketing.
• Align cross-functional global teams across Sales, Customer Success, Engineering, and Marketing to drive GTM execution.
• Translate product strategy into clear, actionable requirements with Product Owners and engineering teams.

Skills

Product management

B2B SaaS

Roadmap ownership

GTM strategy

Market localization

Cross-functional leadership

ICP development

Stakeholder alignment

Job description

Sowelo Consulting in Amsterdam is seeking a Product Manager to lead growth across its European markets for a fast-growing B2B SaaS leader. You will own the European product and go-to-market strategy for supply chain and e-invoicing solutions, guiding investments through market analysis and customer insights.

The role requires collaborating with Sales, Customer Success, Product Marketing, and Engineering to localize messaging, define ICPs, and design regional pricing and positioning.