European B2B Brand Lead

Treatwell; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Holiday entitlement

Bank holidays

Vouchers for treats

Mental health support

Benefits platform

Growth funds

Pension scheme

Parental pay & leave

Office social events

Job summary

Treatwell is seeking a B2B Brand Manager to lead our professional beauty industry branding across Europe. You’ll own the brand proposition, craft campaigns and build advocacy programs that resonate with salon partners and partners-to-be.

You’ll drive events, content, and campaigns, collaborating with local teams to bring the partner community to life and strengthen Treatwell’s industry presence across multiple European markets.

Qualifications

• Significant experience in B2B brand marketing, ideally within a marketplace, technology, SaaS, beauty, hospitality or partner-led business.
• Strong understanding of brand strategy, positioning, propositions and messaging.

Responsibilities

• Own the B2B brand strategy, messaging and narrative across Europe.
• Create integrated B2B campaigns to build awareness and demand.
• Lead ambassador, influencer and advocacy programs for the partner community.
• Manage events strategy across Europe from concept to activation and measurement.
• Collaborate with local marketing teams to activate Treatwell’s partner community.

Skills

B2B brand marketing

Marketplace/tech/ SaaS experience

Campaign development

Event and trade show experience

Ambassador/advocacy programs

Job description

Treatwell is seeking a B2B Brand Manager to lead our professional beauty industry branding across Europe. You’ll own the brand proposition, craft campaigns and build advocacy programs that resonate with salon partners and partners-to-be.

You’ll drive events, content, and campaigns, collaborating with local teams to bring the partner community to life and strengthen Treatwell’s industry presence across multiple European markets.