EMEA Trade Marketing Lead — Events & Branded Spaces

ASICS EMEA; Hoofddorp; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Office gym

ASICS gear discount

Calm app access

Runkeeper Go access

Wellness programme

OpenUp Access

4 weeks abroad per year

Hybrid work model

Job summary

ASICS EMEA is seeking a Trade Marketing Manager to own planning and delivery of EMEA seasonal GTM events, lead branded spaces strategy, and serve as the central trade marketing contact for wholesale partners and markets across Europe.

You will drive end-to-end event planning, manage budgets, and build a scalable TM community across markets, collaborating with Category, Commercial, Local Marketing and Global Brand teams.

Qualifications

• 6–8 years in Trade Marketing, Wholesale Marketing, Channel Marketing or GTM within a consumer goods, sports, fashion, footwear or lifestyle brand.
• Experience planning, governing and reporting on marketing and CAPEX budgets across multiple projects; understands OPEX vs CAPEX distinctions in trade investment.
• Track record of managing multiple external agencies concurrently for trade marketing, event production and retail fixture agencies.
• Strong stakeholder management skills across functions, markets and seniority levels without direct authority.
• Organised, structured project management; able to run complex, multi-stakeholder, multi-market EMEA programmes.

Responsibilities

• EMEA GTM Events - lead end-to-end planning and delivery of ASICS EMEA seasonal events: one annual in-person event (300+ attendees) and one annual digital event; own timelines, agency coordination, stakeholder alignment, content planning and budget governance.
• Branded Spaces Strategy - lead the EMEA Branded Spaces programme across Performance and SportStyle; develop frameworks, guidelines and ROI metrics for branded space effectiveness across wholesale doors; manage the fixture pipeline with ASICS global agency.
• Sell-In Tools & Trade Execution - oversee development of sell-in tools and retailer-facing materials for key wholesale accounts; partner with Category, Commercial and Local Marketing teams to ensure alignment with brand standards and commercial objectives.
• Budget Governance - manage annual TM budget allocation, tracking and reporting across events, branded spaces and sell-in programmes; understand and apply OPEX vs CAPEX distinctions in trade investment planning.
• EMEA TM Community - build and lead the EMEA Trade Marketing community; centralise and simplify TM activity across markets, drive knowledge sharing, capability building and scalable best practice.
• Cross-Functional Partnership - act as the central EMEA TM point of contact across Category, Sales, Local Marketing and Global Brand teams; constructively challenge Global toolkits when they do not meet EMEA needs.

Skills

Trade Marketing

Wholesale Marketing

Channel Marketing

GTM

Stakeholder Management

Multi-market PM

Job description

ASICS EMEA is seeking a Trade Marketing Manager to own planning and delivery of EMEA seasonal GTM events, lead branded spaces strategy, and serve as the central trade marketing contact for wholesale partners and markets across Europe.

You will drive end-to-end event planning, manage budgets, and build a scalable TM community across markets, collaborating with Category, Commercial, Local Marketing and Global Brand teams.