EMEA Trade Marketing Manager: Events & Branded Spaces

ASICS EMEA; Hoofddorp; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Office gym access

50% discount on ASICS gear

Calm app access

Runkeeper Go premium

Wellness programme

OpenUp meditation access

Four weeks abroad per year

Hybrid working model

Job summary

ASICS EMEA is based at our EMEA headquarters in Hoofddorp. You will join the Retail Experience team as Trade Marketing Manager, owning the planning and delivery of seasonal GTM events across Europe and leading the Branded Spaces strategy for Performance and SportStyle.

You will act as the central trade marketing contact for wholesale partners and EMEA markets, manage budgets, coordinate agencies, and drive a scalable TM community in a complex matrix environment.

Qualifications

• 6-8 years in trade/wholesale marketing within consumer goods or sports brands.
• Hands-on experience with physical wholesale trade marketing, fixtures, POS and branded spaces.
• Experience budgeting across multiple projects; understands OPEX vs CAPEX.
• Proven ability to manage multiple external agencies in parallel.
• Strong stakeholder management in matrix organisations.
• Organised, multi-market project management in EMEA.

Responsibilities

• Lead end-to-end planning and delivery of EMEA seasonal GTM events (in-person and digital).
• Lead the EMEA Branded Spaces programme across Performance and SportStyle.
• Develop sell-in tools and retailer-facing materials for key accounts.
• Manage TM budget allocation, tracking and governance.
• Build and lead the EMEA Trade Marketing community.
• Collaborate with Category, Sales, Local Marketing and Global Brand teams.

Skills

Trade Marketing experience

Wholesale Marketing

Stakeholder management

Budget governance

Project management

Agency management

Multi-market

POS and fixtures

Job description

ASICS EMEA is based at our EMEA headquarters in Hoofddorp. You will join the Retail Experience team as Trade Marketing Manager, owning the planning and delivery of seasonal GTM events across Europe and leading the Branded Spaces strategy for Performance and SportStyle.

You will act as the central trade marketing contact for wholesale partners and EMEA markets, manage budgets, coordinate agencies, and drive a scalable TM community in a complex matrix environment.