EMEA Trade Marketing Lead: Events & Branded Spaces

ASICS; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Gym membership discount

ASICS gear discount

Calm app access

Runkeeper Go premium

Wellbeing programme

OpenUp Access

Working abroad four weeks a year

Hybrid working model

Job summary

ASICS, based at our EMEA headquarters in Hoofddorp near Amsterdam, is seeking a Trade Marketing Manager to lead the planning and delivery of EMEA seasonal GTM events, Branded Spaces, and trade materials for wholesale partners.

You will collaborate across Category, Commercial and Local Marketing, manage budgets, supervise agencies, and build a cross-market TM community, driving brand standards and commercial outcomes across Europe.

Qualifications

• 6-8 years in Trade Marketing, Wholesale Marketing, Channel Marketing or GTM within a consumer goods, sports, fashion, footwear or lifestyle brand.
• Hands-on experience in physical wholesale trade marketing - fixtures, POS, in-store activations, branded spaces and sell-in tools for key accounts.
• Experience planning, governing and reporting on marketing and CAPEX budgets across multiple projects; understands OPEX vs CAPEX distinctions in trade investment.
• Track record managing multiple external agencies concurrently - trade marketing, event production and retail fixture agencies.
• Strong stakeholder management skills - comfortable influencing across functions, markets and seniority levels without direct authority.
• Organised and structured project manager, able to run complex, multi-stakeholder, multi-market EMEA programmes simultaneously.

Responsibilities

• EMEA GTM Events - lead end-to-end planning and delivery of ASICS EMEA seasonal events: one annual in-person event (300+ attendees) and one annual digital event.
• Branded Spaces Strategy - lead the EMEA Branded Spaces programme across Performance and SportStyle; develop frameworks, guidelines and ROI metrics for branded space effectiveness across wholesale doors.
• Sell-In Tools & Trade Execution - oversee development of sell-in tools and retailer-facing materials for key wholesale accounts; partner with Category, Commercial and Local Marketing teams to ensure alignment with brand standards and commercial objectives.
• Budget Governance - manage annual TM budget allocation, tracking and reporting across events, branded spaces and sell-in programmes; understand and apply OPEX vs CAPEX distinctions in trade investment planning.
• EMEA TM Community - build and lead the EMEA Trade Marketing community; centralise and simplify TM activity across markets, drive knowledge sharing, capability building and scalable best practice.
• Cross-Functional Partnership - act as the central EMEA TM point of contact across Category, Sales, Local Marketing and Global Brand teams; constructively challenge Global toolkits when they do not meet EMEA needs.

Skills

Trade Marketing

Wholesale Marketing

Channel Marketing

GTM strategy

Stakeholder management

Project management

Budget governance

Agency management

Multimarket coordination

Cross-functional collaboration

Job description

ASICS, based at our EMEA headquarters in Hoofddorp near Amsterdam, is seeking a Trade Marketing Manager to lead the planning and delivery of EMEA seasonal GTM events, Branded Spaces, and trade materials for wholesale partners.

You will collaborate across Category, Commercial and Local Marketing, manage budgets, supervise agencies, and build a cross-market TM community, driving brand standards and commercial outcomes across Europe.