EMEA Trade Marketing Lead: Events, Spaces & Growth

ASICS; Nederland; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Office gym & fitness membership

50% discount on ASICS gear

Calm app access for sleep and mental‑f

Runkeeper Go premium access

Wellness programme including sessions

OpenUp Access for professional support

Four weeks working abroad per year

Hybrid work model

Job summary

ASICS in Hoofddorf, near Amsterdam, seeks a Trade Marketing Manager for the EMEA region. You will own planning and delivery of seasonal GTM events, lead branded spaces strategy, and act as the central contact for wholesale partners and markets across Europe.

You will build the EMEA TM community, drive knowledge sharing, and align with Category, Commercial, Local Marketing and Global teams. Hybrid work model offered.

Qualifications

• 6–8 years in trade/wholesale/channel marketing or GTM in consumer goods, sports, fashion, footwear or lifestyle brands.
• Hands-on experience in physical wholesale trade marketing: fixtures, POS, in-store activations, branded spaces and sell-in tools for key accounts.
• Experience planning, governing and reporting on marketing budgets; understands OPEX vs CAPEX in trade investments.
• Proven track record managing multiple external agencies for trade marketing, events and retail fixtures to quality, timelines and budget.
• Strong stakeholder management in cross-functional, multi-market, matrix environments.
• Organised, structured PM able to run complex, multi-stakeholder EMEA programmes.

Responsibilities

• EMEA GTM Events - lead end-to-end planning and delivery of ASICS EMEA seasonal events; manage timelines and budgets.
• Branded Spaces Strategy - develop frameworks and ROI metrics for branded space effectiveness across wholesale doors.
• Sell-In Tools & Trade Execution - oversee development of retailer materials and alignment with brand standards.
• Budget Governance - manage annual TM budget allocation, tracking and reporting across events, spaces and sell-in programmes.
• EMEA TM Community - build and lead the EMEA Trade Marketing community across markets and best practices.
• Cross-Functional Partnership - serve as central EMEA TM point of contact across Category, Sales, Local Marketing and Global Brand teams.

Skills

Trade Marketing

Wholesale Marketing

Channel Marketing

GTM

Budget governance

Stakeholder management

Project management

Multi-market coordination

Job description

ASICS in Hoofddorf, near Amsterdam, seeks a Trade Marketing Manager for the EMEA region. You will own planning and delivery of seasonal GTM events, lead branded spaces strategy, and act as the central contact for wholesale partners and markets across Europe.

You will build the EMEA TM community, drive knowledge sharing, and align with Category, Commercial, Local Marketing and Global teams. Hybrid work model offered.