Sportstyle European Activation Lead

ASICS EMEA; Hoofddorp; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Office gym access

ASICS gear discount

Calm app access

Runkeeper Go premium

Job summary

ASICS EMEA, headquartered in Hoofddorp, seeks a Marketing Activation Manager, Sportstyle to own activation strategy across EMEA and translate campaigns into consumer experiences. You will lead end-to-end delivery of major pan-European events with strong production depth and cross-functional collaboration.

The role involves managing a €5M+ activation budget, working with PR, Influencer Marketing, and Category Marketing, and frequent travel to deliver industry-leading activations across Europe.

Qualifications

• 7+ years of relevant experience in events, experiential marketing, or brand activation.
• Hands-on event production knowledge including venues, logistics, staffing, and supplier management.
• Experience leading complex pan-European consumer events with large budgets (≥€5M).

Responsibilities

• Develop the EMEA Sportstyle Events & Activations strategy aligned with seasonal priorities.
• Lead end-to-end delivery of major pan-European events and manage production and agency partners.
• Own and manage the annual SPS Activation budget, forecast, and cost benchmarking.
• Collaborate with PR, Influencer Marketing, and Category Marketing to enable markets with GTM frameworks.

Skills

7+ years experience

Event production

Budget ownership

Senior communication

Job description

ASICS EMEA, headquartered in Hoofddorp, seeks a Marketing Activation Manager, Sportstyle to own activation strategy across EMEA and translate campaigns into consumer experiences. You will lead end-to-end delivery of major pan-European events with strong production depth and cross-functional collaboration.

The role involves managing a €5M+ activation budget, working with PR, Influencer Marketing, and Category Marketing, and frequent travel to deliver industry-leading activations across Europe.