Trade marketing manager for wholesale retail

ASICS EMEA; Hoofddorp; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Office gym access

50% discount on ASICS gear

Calm app access

Runkeeper Go premium

Wellness programme

OpenUp meditation access

Four weeks abroad per year

Hybrid working model

Job summary

ASICS EMEA is based at our EMEA headquarters in Hoofddorp. You will join the Retail Experience team as Trade Marketing Manager, owning the planning and delivery of seasonal GTM events across Europe and leading the Branded Spaces strategy for Performance and SportStyle.

You will act as the central trade marketing contact for wholesale partners and EMEA markets, manage budgets, coordinate agencies, and drive a scalable TM community in a complex matrix environment.

Qualifications

• 6-8 years in trade/wholesale marketing within consumer goods or sports brands.
• Hands-on experience with physical wholesale trade marketing, fixtures, POS and branded spaces.
• Experience budgeting across multiple projects; understands OPEX vs CAPEX.
• Proven ability to manage multiple external agencies in parallel.
• Strong stakeholder management in matrix organisations.
• Organised, multi-market project management in EMEA.

Responsibilities

• Lead end-to-end planning and delivery of EMEA seasonal GTM events (in-person and digital).
• Lead the EMEA Branded Spaces programme across Performance and SportStyle.
• Develop sell-in tools and retailer-facing materials for key accounts.
• Manage TM budget allocation, tracking and governance.
• Build and lead the EMEA Trade Marketing community.
• Collaborate with Category, Sales, Local Marketing and Global Brand teams.

Skills

Trade Marketing experience

Wholesale Marketing

Stakeholder management

Budget governance

Project management

Agency management

Multi-market

POS and fixtures

Job description

Описание:

Based at our EMEA headquarters in Hoofddorp, near Amsterdam, you will join the Retail Experience team as Trade Marketing Manager - a role at the centre of how ASICS goes to market across Europe. You will own the planning and delivery of EMEA seasonal GTM events, lead our Branded Spaces strategy across Performance and SportStyle, and act as the central trade marketing point of contact for ASICS’s wholesale partners and EMEA markets.

Задачи:

• EMEA GTM Events - lead end-to-end planning and delivery of ASICS EMEA seasonal events: one annual in-person event (300+ attendees) and one annual digital event. Own timelines, agency coordination, stakeholder alignment, content planning and budget governance.
• Branded Spaces Strategy - lead the EMEA Branded Spaces programme across Performance and SportStyle; develop frameworks, guidelines and ROI metrics for branded space effectiveness across wholesale doors; manage the fixture pipeline with ASICS global agency.
• Sell-In Tools & Trade Execution - oversee development of sell-in tools and retailer-facing materials for key wholesale accounts; partner with Category, Commercial and Local Marketing teams to ensure alignment with brand standards and commercial objectives.
• Budget Governance - manage annual TM budget allocation, tracking and reporting across events, branded spaces and sell-in programmes; understand and apply OPEX vs CAPEX distinctions in trade investment planning.
• EMEA TM Community - build and lead the EMEA Trade Marketing community; centralise and simplify TM activity across markets, drive knowledge sharing, capability building and scalable best practice.
• Cross-Functional Partnership - act as the central EMEA TM point of contact across Category, Sales, Local Marketing and Global Brand teams; constructively challenge Global toolkits when they do not meet EMEA needs.

Требования:

• 6-8 years in Trade Marketing, Wholesale Marketing, Channel Marketing or GTM within a consumer goods, sports, fashion, footwear or lifestyle brand.
• Proven hands-on experience in physical wholesale trade marketing - fixturing, POS, in-store activations, branded spaces and sell-in tools for key accounts (e.g. JD Sports, Intersport, Sports Direct or comparable); digital-only or D2C backgrounds are not a fit for this role.
• Experience planning, governing and reporting on marketing and/or CAPEX budgets across multiple projects; understands the OPEX vs CAPEX distinction in trade investment.
• Track record of managing multiple external agencies concurrently - trade marketing, event production and retail fixture agencies - to quality, timelines and budget.
• Strong stakeholder management skills - comfortable influencing across functions, markets and seniority levels without direct authority; credible in complex matrix environments.
• Organised and structured project manager, able to run complex, multi-stakeholder, multi-market EMEA programmes simultaneously.
• Будет плюсом: Experience at EMEA or multi-market scale, CAPEX governance / shop-in-shop build-outs, or working in a building-phase organisation are all a plus

Условия:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home (max 50%) with the dynamic energy of an office environment.