Trade Marketing Manager

ASICS EMEA; Hoofddorp; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Office gym

ASICS gear discount

Calm app access

Runkeeper Go access

Wellness programme

OpenUp Access

4 weeks abroad per year

Hybrid work model

Job summary

ASICS EMEA is seeking a Trade Marketing Manager to own planning and delivery of EMEA seasonal GTM events, lead branded spaces strategy, and serve as the central trade marketing contact for wholesale partners and markets across Europe.

You will drive end-to-end event planning, manage budgets, and build a scalable TM community across markets, collaborating with Category, Commercial, Local Marketing and Global Brand teams.

Qualifications

• 6–8 years in Trade Marketing, Wholesale Marketing, Channel Marketing or GTM within a consumer goods, sports, fashion, footwear or lifestyle brand.
• Experience planning, governing and reporting on marketing and CAPEX budgets across multiple projects; understands OPEX vs CAPEX distinctions in trade investment.
• Track record of managing multiple external agencies concurrently for trade marketing, event production and retail fixture agencies.
• Strong stakeholder management skills across functions, markets and seniority levels without direct authority.
• Organised, structured project management; able to run complex, multi-stakeholder, multi-market EMEA programmes.

Responsibilities

• EMEA GTM Events - lead end-to-end planning and delivery of ASICS EMEA seasonal events: one annual in-person event (300+ attendees) and one annual digital event; own timelines, agency coordination, stakeholder alignment, content planning and budget governance.
• Branded Spaces Strategy - lead the EMEA Branded Spaces programme across Performance and SportStyle; develop frameworks, guidelines and ROI metrics for branded space effectiveness across wholesale doors; manage the fixture pipeline with ASICS global agency.
• Sell-In Tools & Trade Execution - oversee development of sell-in tools and retailer-facing materials for key wholesale accounts; partner with Category, Commercial and Local Marketing teams to ensure alignment with brand standards and commercial objectives.
• Budget Governance - manage annual TM budget allocation, tracking and reporting across events, branded spaces and sell-in programmes; understand and apply OPEX vs CAPEX distinctions in trade investment planning.
• EMEA TM Community - build and lead the EMEA Trade Marketing community; centralise and simplify TM activity across markets, drive knowledge sharing, capability building and scalable best practice.
• Cross-Functional Partnership - act as the central EMEA TM point of contact across Category, Sales, Local Marketing and Global Brand teams; constructively challenge Global toolkits when they do not meet EMEA needs.

Skills

Trade Marketing

Wholesale Marketing

Channel Marketing

GTM

Stakeholder Management

Multi-market PM

Job description

Based at our EMEA headquarters in Hoofddorp, near Amsterdam, you will join the Retail Experience team as Trade Marketing Manager - a role at the centre of how ASICS goes to market across Europe. You will own the planning and delivery of EMEA seasonal GTM events, lead our Branded Spaces strategy across Performance and SportStyle, and act as the central trade marketing point of contact for ASICS’s wholesale partners and EMEA markets.

This is a high-visibility role: the EMEA GTM events you plan and deliver are attended by 300+ people from across the organisation. Beyond the events, you will build the EMEA trade marketing community — connecting market TM specialists, sharing best practice, and driving consistency across a diverse region. You will work across Category, Commercial, Local Marketing and Global teams, and you will have the autonomy and mandate to shape processes from the ground up. If you are energised by breadth, by building things, and by translating brand strategy into tangible retail impact — this is a role worth exploring.

Your key responsibilities will be:

• EMEA GTM Events - lead end-to-end planning and delivery of ASICS EMEA seasonal events: one annual in-person event (300+ attendees) and one annual digital event. Own timelines, agency coordination, stakeholder alignment, content planning and budget governance.
• Branded Spaces Strategy - lead the EMEA Branded Spaces programme across Performance and SportStyle; develop frameworks, guidelines and ROI metrics for branded space effectiveness across wholesale doors; manage the fixture pipeline with ASICS global agency.
• Sell-In Tools & Trade Execution - oversee development of sell-in tools and retailer-facing materials for key wholesale accounts; partner with Category, Commercial and Local Marketing teams to ensure alignment with brand standards and commercial objectives.
• Budget Governance - manage annual TM budget allocation, tracking and reporting across events, branded spaces and sell-in programmes; understand and apply OPEX vs CAPEX distinctions in trade investment planning.
• EMEA TM Community - build and lead the EMEA Trade Marketing community; centralise and simplify TM activity across markets, drive knowledge sharing, capability building and scalable best practice.
• Cross-Functional Partnership - act as the central EMEA TM point of contact across Category, Sales, Local Marketing and Global Brand teams; constructively challenge Global toolkits when they do not meet EMEA needs.

You have the following skills and experience:

• 6–8 years in Trade Marketing, Wholesale Marketing, Channel Marketing or GTM within a consumer goods, sports, fashion, footwear or lifestyle brand.
• Proven hands-on experience in physical wholesale trade marketing - fixturing, POS, in-store activations, branded spaces and sell-in tools for key accounts (e.g. JD Sports, Intersport, Sports Direct or comparable); digital-only or D2C backgrounds are not a fit for this role.
• Experience planning, governing and reporting on marketing and/or CAPEX budgets across multiple projects; understands the OPEX vs CAPEX distinction in trade investment.
• Track record of managing multiple external agencies concurrently - trade marketing, event production and retail fixture agencies - to quality, timelines and budget.
• Strong stakeholder management skills - comfortable influencing across functions, markets and seniority levels without direct authority; credible in complex matrix environments.
• Organised and structured project manager, able to run complex, multi-stakeholder, multi-market EMEA programmes simultaneously.

Nice-to-haves:

• Experience at EMEA or multi-market scale, CAPEX governance / shop-in-shop build-outs, or working in a building-phase organisation are all a plus.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home (max 50%) with the dynamic energy of an office environment.