Hybrid Sport Communities Lead | Ambassadors & Campaigns

Patagonia; Amsterdam; Hybrid; EUR 60,000 - 75,000; Full time

Benefits offered by this job

25 days holidays

Pension scheme with 24.75%

WFH allowance 40 EUR net monthly

Transit reimbursement

Onsite lunches available 4 days a week

Company laptop and mobile phone

Job summary

Patagonia is seeking a Sport Communities Coordinator in Amsterdam to build and nurture relationships with sports communities and ambassadors, linking them to marketing campaigns and environmental action. The role emphasizes authentic engagement across Mountain, Trail, Ocean, and Fish categories.

You will collaborate with Brand Marketing, Global Marketing, and regional teams, drive inclusive participation, manage ambassadors, and help create local activations while aligning with Patagonia's

Qualifications

• Inclusive mindset and approach to outdoor communities.
• Fluent in English; additional languages a plus.
• Strong connection to Patagonia’s sports, values, and purpose.
• Deep understanding of Mountain and Trail sports and their communities.
• Strong balance across multiple sports categories while maintaining authentic community connections.
• Excellent communication skills, both verbal and written.
• Ability to work independently and take initiative.

Responsibilities

• Build and nurture relationships with sports communities and ambassadors.
• Develop and manage campaigns that drive authentic community engagement.
• Lead European ambassador program across Mountain, Trail, Ocean, and Fish.
• Promote inclusion and belonging by opening outdoors to diverse participants.
• Collaborate with Global Marketing, Regional Marketing, PR, and Internal Communications.
• Coordinate cross-functional sports marketing activities with category managers.

Skills

Community engagement

Ambassador management

Campaign development

Cross-functional collaboration

Inclusion

Storytelling

Job description

Patagonia is seeking a Sport Communities Coordinator in Amsterdam to build and nurture relationships with sports communities and ambassadors, linking them to marketing campaigns and environmental action. The role emphasizes authentic engagement across Mountain, Trail, Ocean, and Fish categories.

You will collaborate with Brand Marketing, Global Marketing, and regional teams, drive inclusive participation, manage ambassadors, and help create local activations while aligning with Patagonia's