E-commerce Growth Marketer

Lely; Maassluis; On-site; EUR 56,000 - 73,000; Full time

Benefits offered by this job

8 weeks vacation

Strong pension scheme

Lely Academy access

Campus gym & facilities

Onsite café & meals

Hybrid work policy

Job summary

Lely Store is expanding its Commerce Development team. The E-commerce Growth Marketer accelerates commercial growth by driving traffic, improving conversion, and turning first-time customers into loyal users.

You will work with multiple teams to align growth initiatives with omnichannel priorities and market ambitions. You will focus on data-driven growth, lifecycle programmes, and experiments to optimise the digital customer journey across channels, contributing to sustainable growth for Lely’s

Qualifications

• 3 to 5 years of experience in growth/commerce marketing or digital marketing.
• Experience with customer acquisition, retention and lifecycle marketing across digital channels.
• Proficient in marketing automation and email marketing platforms with segmentation and triggers.

Responsibilities

• Drive qualified traffic and customer acquisition across channels (email, paid search, retargeting).
• Develop lifecycle marketing programmes: onboarding, activation, reorder and retention.
• Analyse online behaviour and performance data to identify opportunities and grow revenue.
• Plan and execute experiments and A/B tests to improve conversion and journeys.
• Improve purchase frequency, AOV, CLV and share of wallet through initiatives.

Skills

Growth marketing

Lifecycle marketing

A/B testing

Analytics

Tools

Marketing automation

Email marketing

Job description

At Lely, we are building the next generation of our commercial model. The Lely Store is an important pillar of our omnichannel strategy, making it easier for farmers to purchase the products and services they need while strengthening the role of Lely Centers throughout the customer journey.

As E-commerce Growth Marketer, you accelerate the commercial growth of the Lely Store. You combine data, customer insights and digital marketing expertise to attract qualified traffic, improve conversion and turn first-time customers into loyal users. Your focus is clear: creating measurable growth in customer engagement, repeat purchases and revenue.

You are part of the Lely Store team within Commerce Development and work closely with the Manager Lely Store, Product Owner E-commerce, Web Analyst, Marketing, Product Management, Clusters and Lely Centers. Together, you continuously improve the commercial performance of the Lely Store and help digital commerce become an increasingly important contributor to Lely’s growth.

Your main responsibilities include:

• Drive qualified traffic and customer acquisition through channels such as email marketing, marketing automation, paid search, retargeting and conversion-focused campaigns, continuously optimising effectiveness and return on investment.
• Develop and optimise lifecycle marketing programmes, including onboarding, activation, reorder and retention journeys, using segmentation, personalisation and automated customer triggers.
• Analyse online customer behaviour and performance data to identify commercial opportunities, improve conversion funnels and translate insights into concrete growth initiatives.
• Design and execute experiments and A/B tests together with the Web Analyst, using the results to continuously improve customer journeys, conversion and marketing effectiveness.
• Increase commercial value by developing initiatives that improve purchase frequency, average order value, customer lifetime value and share of wallet, while translating proposition launches into effective Store activation.
• Collaborate with Marketing, Product Management, Clusters and Lely Centers to align growth initiatives with commercial priorities, support market-specific ambitions and further strengthen Lely’s omnichannel approach.

You are a commercially driven digital marketer who enjoys turning customer behaviour and performance data into measurable results. You combine analytical thinking with a hands-on mentality and are comfortable experimenting, learning and adjusting quickly in an international environment with multiple stakeholders.

• You have 3 to 5 years of experience in growth marketing, performance marketing, e-commerce marketing or digital commerce, with demonstrable experience in driving online commercial growth.
• You have experience with customer acquisition, retention and lifecycle marketing and understand how to optimise the complete digital customer journey.
• You are experienced with marketing automation and email marketing platforms and know how to use segmentation, personalisation and automated flows to activate and retain customers.
• You have strong analytical and commercial skills and are comfortable using customer, campaign and e-commerce performance data to identify opportunities and make decisions.
• You have experience with conversion optimisation, experimentation and A/B testing and know how to translate insights into improvements that deliver measurable business value.
• You are customer-focused, entrepreneurial and results-oriented, with the ability to work effectively across teams, stakeholders, countries and markets in a fast-changing environment.

What you can expect from us

Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You help make the agricultural sector more futureproof, and we ensure you have the space, resources, and support to do so.

• An international work environment that values collaboration, initiative, and diverse perspectives.
• A culture that encourages learning, experimentation, and ownership of ideas.
• Excellent employment conditions, including up to 8 weeks of vacation per year and a strong pension scheme.
• A salary range of € 5.015 – € 6.500 gross per month, with clear opportunities for growth within the scale.
• Full ownership of your own development, with access to a wide range of courses through the Lely Academy.
• Daily access to outstanding sports facilities at the Lely Campus: an indoor gym, outdoor padel courts, basketball and volleyball courts, table tennis, and table football. You can join Hyrox workouts or sign up for personal training and challenge your colleagues during an active break.
• Fresh coffee and tea from our own barista (with milk from our own farm) and a healthy, affordable company restaurant.

Work-life balance

• A healthy work-life balance thanks to our hybrid working policy: you work at least three days a week on Campus, with flexible hours and plenty of opportunity to spend additional time onsite (between 06:00 and 20:00).
• A free shuttle bus that takes you to and from the metro station in Maassluis, ensuring your workday starts and ends smoothly.
• And of course: we love to celebrate! Whether it’s an anniversary or the annual Christmas party. At Lely, we know how to do it.For an impression of our events, take a look at this video: https://www.youtube.com/watch?v=6WA3e0WHbxE

We are also proud that our vision and efforts have been recognized with the Rotterdam Entrepreneurs Award 2025.

Recruitment & selection agency, consultancy, and/or staffing agency?

We appreciate the interest, but we recruit all our candidates directly. We understand that as intermediaries, you want to present candidates for our great positions and contribute to our ambitions, but this is not how we have set up our recruitment process. This means that all unsolicited profiles offered on Lely vacancies will be treated as direct applications.

About Lely

Lely, founded in 1948, is committed to creating a sustainable, profitable, and enjoyable future in agriculture. Driven by the challenges farmers face and the needs of cows, we develop high-quality robots and data systems that improve animal welfare, flexibility, and productivity on dairy farms. Our mission is to support sustainable food production.

For more than 30 years, we have been a global leader in the sales and service of automated systems for successive generations of dairy farmers. Every day, we inspire our colleagues to provide customers with innovative solutions and to be a reliable partner for long-term advice and support. With our state-of-the-art Lely Campus in Maassluis and a worldwide network of dedicated Lely Centers offering tailored sales and service, Lely operates in more than fifty countries.