E-COM Content Activation Manager

INTERSPORT International; Amsterdam; Hybrid; EUR 65,000 - 100,000; Full time

Benefits offered by this job

30 days paid annual leave

Team outings

Group lunches

Optional private training sessions

Job summary

INTERSPORT International is seeking an E-COM Content Activation Manager for its Amsterdam-based Marketing & Content team, operating in a hybrid model. You will drive how product, campaign and brand content are packaged, localised, and activated across markets to enable easy reuse and scale across PLB and Strategic Brands.

You will design workflows, identify bottlenecks, and implement AI-enabled processes to improve activation readiness, discoverability, and efficiency while coordinating with IT,

Qualifications

• Experience in digital content operations and content activation.
• 5-7 years of similar professional experience.
• Bachelor’s degree in Marketing, Communications or related field.

Responsibilities

• Content Packaging & Activation: create clear content packages and handover formats for PLB and Strategic Brand use cases.
• Content Workflow Design: map and improve workflows between production, data, digital and markets.
• AI Workflow Implementation: support AI workflows like smart cropping, localisation, AI-assisted copy, metadata enrichment.
• Define practical requirements for content discoverability and activation handovers; create playbooks and documentation.

Skills

Implementation mindset

Structured communicator

Builder mindset

Documentation skills

Commercial awareness

Independent worker

English fluent

Education

Bachelor's degree

Tools

DAM

PIM

CMS

Content Hub

Job description

Do you want to work at the Heart of Sport, at the pulse of the global sporting goods industry, with the leading sport brands in the world? Then you need to join INTERSPORT.
We are hiring an E-COM Content Activation Manager to be part of our Marketing & Content team, based in Amsterdam with a hybrid work model.

PURPOSE
The E-COM Content Activation Manager improves how INTERSPORT content is prepared, organised and activated across markets. The role helps ensure that product, campaign and brand content can be easily found, adapted and reused through clear content packages, scalable workflows, automation and best-practice content operations. Working primarily across PLB and Strategic Brands, the role supports content activation initiatives including content packaging, localisation readiness, AI-enabled workflows and the evolution of the Content Hub.

MAJOR RESPONSIBILITIES

Content Packaging & Activation

• Prepare clear content packages and handover formats for PLB and Strategic Brand use cases.
• Define asset grouping, naming logic, versioning, usage notes and localisation guidance.
• Create activation-ready toolkit formats for product launches, campaign assets and seasonal content packages.
• Make centrally created content easier for markets to understand, adapt and reuse.

Content Workflow Design

• Map and improve content workflows between production, data, digital and market usage.
• Identify bottlenecks in how content is packaged, shared, localised or reused.
• Translate content activation needs into simple workflow requirements and test scenarios.
• Improve content readiness before handover to markets and adoption activities.

AI Workflow Implementation

• Assess AI and content automation pilots tested by the intern, technology partners or the Content Team.
• Support practical AI workflows such as smart cropping, localisation, AI-assisted copy, metadata enrichment and content recommendations.
• Document workflow steps, quality checks, risks and recommendations.
• Help move successful pilots into repeatable content processes.
• Support business requirements and test cases for Content Hub capabilities related to content activation.
• Define practical requirements for content discoverability, asset packages, export formats, usage notes and activation handovers.
• Create simple playbooks and documentation for repeatable activation workflows.
• Coordinate with technology partners and internal teams to test and improve activation-related workflows.
• Recommend improvements that increase asset reuse and reduce duplicate asset creation.
• Track practical indicators such as content package clarity, localisation readiness, workflow efficiency and AI workflow adoption.
• Analyse recurring feedback from adoption activities and translate it into workflow improvements.
• Escalate strategic, budget, roadmap or governance decisions to the Senior Content Lead.

KEY REQUIREMENTS

Technical Requirements

• Working knowledge of DAM, PIM, CMS, Content Hub or content distribution platforms.
• Understanding of metadata, taxonomy, naming conventions, tagging and usage rights as they support content activation.
• Practical understanding of AI content tools such as smart cropping, AI-assisted copy, image adaptation, metadata enrichment or content recommendations.
• Familiarity with low-code / no-code tools, APIs, prompt workflows or agent-based tools is an advantage.
• Ability to work with IT, data teams and vendors without needing to be a full software engineer.

Industry Knowledge

• Retail B2B content distribution workflows and National Organisation content needs.
• PLB and Strategic Brand product content workflows.
• Ecommerce product content, sell-in / sell-through context and market activation needs.
• Content operations, asset lifecycle management and rights-aware content workflows.
• Understanding of how central content is adapted and reused by local markets.

SKILLS

• Strong implementation mindset: able to turn direction into working processes and pilots.
• Structured communicator across business, content and technical teams.
• Builder mindset: comfortable testing MVPs and improving workflows step by step.
• Strong documentation skills for briefs, requirements, playbooks and recommendations.
• Commercial awareness focused on making content more useful, reusable and scalable for markets.
• Able to work independently with direction from the Senior Content Lead.
• English (fluent oral & written, business level). Other European languages are advantageous for National Organisation communication but not required.

PROFESSIONAL BACKGROUND

• 5-7 years of similar professional experience.
• Experience in digital content operations, content activation or ecommerce content management.
• DAM/PIM/CMS or content workflow experience.
• Experience working with technology partners, AI vendors, agencies or production partners.
• Retail, ecommerce, sporting goods or multi-market content operations experience is advantageous.
• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Ecommerce, Information Management, Computer Science or a related field.
• Equivalent professional experience may also be considered.
• Ecommerce, Digital Marketing, Content Operations, DAM/PIM/CMS or AI workflow experience is advantageous.

WE OFFER:

• Interesting and diversified activity in an international company within the sports industry.
• 30 days paid annual leave.
• Progressive working and employment conditions.
• Team outings, group lunches, optional private training sessions.

With a 50/50 (f-x/m) gender divide and over 70% of our colleagues being expats in our Amsterdam office, diversity is not only a phrase, at INTERSPORT we live it every day. We are curious to learn from differences and respect and value everyone.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.