Intern Go to Market Fanwear

stichd BV; 's-Hertogenbosch; On-site; EUR 4,500 - 5,600; Full time

Benefits offered by this job

Internship allowance 400-500€

Fruit daily

Lunch provided

Employee discounts

International team

Wellbeing activities

Travel arrangement by student

Job summary

STICHD in the Netherlands is offering a work‑along internship in Fanwear GTM to support showroom experiences, content development, and sales enablement.

You will help shape customer journeys, prep materials, manage sample flow, and coordinate with B2B/B2C teams. The role suits students in Marketing or related fields seeking hands‑on experience in a fast‑moving environment.

Qualifications

• Currently studying Marketing or a related field.
• Available February for 32–40 hours per week.
• Enrolled at a Dutch educational institution for a work‑along internship.
• Interest in F1, motorsport and/or football helps.
• You communicate well and stay organised.

Responsibilities

• Assist in creating and improving the seasonal showroom experience to enable Sales storytelling.
• Develop sell-in materials, showroom layouts and POS elements.
• Coordinate content and timelines for GTM launches and showroom prep.

Skills

Curious

Organised

Strong communication

Digital savvy

Team player

Education

Marketing or related field study

Tools

Microsoft Office

Photoshop basics

Job description

The Job

In Fanwear we work with brands that people don’t just buy, they follow. From the speed, energy and emotion of Formula 1 and motorsport to the passion surrounding football: our products are made for fans. As part of the Go-to-Market Fanwear team, you’ll work across two sides of the GTM journey. You’ll help us prepare for what’s next, supporting the seasonal sell‑in process and bringing new collections to life through inspiring showroom experiences, strong sales tools and high-impact customer meetings. You’ll work right in the middle of that process, connecting product, brand and commercial storytelling and helping Sales turn a collection into a pitch that makes an impact. At the same time, you’ll be right in the middle of what’s happening right now. You’ll help keep our global launch calendar on track and coordinate the content needed by our B2B customers and internal B2C e‑commerce teams, helping make sure products and campaigns go live across markets at the right moment. No two weeks will look exactly the same. One moment you might be helping prepare the showroom for a new season, the next you’re building customer-facing materials, working with the latest samples, updating the global launch calendar, chasing the content needed for an upcoming launch, or making sure our B2B customers and B2C e‑commerce teams have everything ready to go live at the right moment. And along the way, you’ll help us spot opportunities to make our GTM setup smarter for the next round. If you like the idea of working behind the scenes of global fanwear and actually helping make things happen, this could be a good place to start your engines.

Your Mission

Help us create and improve our seasonal showroom experience, giving Sales the right environment to tell the product, brand and commercial story. Support the development of sell‑in materials, from showroom layouts and POS elements to catalogues. Help shape the full customer journey, from creating engaging invitation decks to developing tailored content and aftercare ideas that keep the story going. Help keep our sample flow, storage and preparation organised and running smoothly. Help build our GTM Showroom Experience Manual, bringing together everything from setup and takedown to milestones, timelines, preparation, POS production and storage.

Your Talent

We’re not expecting you to arrive knowing everything. We are looking for someone who’s curious, organised and ready to jump in. You’re currently studying Marketing or a related field. You’re available from February for 32–40 hours per week. You’re enrolled at a Dutch educational institution and looking for a work‑along internship as part of your studies. The role is highly hands‑on and therefore best suited to a practical internship rather than a research‑focused graduation assignment. An interest in F1, motorsport and/or football definitely helps. If race weekends or matchdays get you excited, even better. You’re comfortable in a fast‑moving environment where priorities can change. You communicate well and know how to keep things organised. You can work independently, but you’re just as comfortable jumping into something together with the team. You’re digitally savvy and curious to learn new tools. Some basic Photoshop skills are useful, but you definitely don’t need to be an expert. You ask questions when you need to rather than sitting stuck in the pit lane. You’re comfortable using Microsoft Office and understand that some of the products and information you’ll work with are confidential.

This internship is based in the Netherlands. Working remotely from other countries is not possible.

We Offer

• Internship allowance of €400,- (MBO) or €500,- (HBO) based on full-time
• Enough free fruit for you daily vitamins
• Provided lunch for low cost
• Employee discount on the PUMA, Levi’s, Fuelforfans and BMW Lifestyle websites
• International working environment with colleagues of more than 50 different nationalities
• Wellbeing activities (f.e. yoga, pilates and bootcamp and a gym)
• Internship based in the Netherlands; you are expected to arrange and cover your own travel (e.g., using your student travel card).

About Us

We like to think of ourselves as a family of experts. Ok, we know what you’re thinking: at over 700 members, that’s a pretty big family. But what we really mean is that, whatever our skills or our story, whatever the task or the time pressure, we’re in it together. Pushing each other, backing each other and believing in each other, always. We’re one STICHD. And that matters, because this one company does a lot. We partner with some of the world’s most iconic brands to create products that people love. From socks and underwear to swim and fanwear. From PUMA and Levi’s to Formula 1 and Manchester City. From design and logistics to retail and events. From our HQ in the Netherlands to sales offices and logistics centres all over the world. Like we said: a lot. Why join us? Because at STICHD, you get the best of both worlds. The buzz and exposure of working on a global scale with the world’s biggest brands. The freedom and flexibility to find your own passion and follow your own path. But most of all, because we care. We really care. About our brands and products. About each package and every fan’s experience. About one another. We have some amazing people at STICHD. People with different backgrounds and skillsets, perspectives and personalities. Global leaders in their field who always stay curious, grounded and never stop learning.

STICHD provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at STICHD and PUMA, and we do not tolerate any form of harassment or discrimination. At STICHD and PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.

Does this sound like it could be you?