E-Commerce Content Activation Lead

INTERSPORT International; Amsterdam; Hybrid; EUR 65,000 - 100,000; Full time

Benefits offered by this job

30 days paid annual leave

Team outings

Group lunches

Optional private training sessions

Job summary

INTERSPORT International is seeking an E-COM Content Activation Manager for its Amsterdam-based Marketing & Content team, operating in a hybrid model. You will drive how product, campaign and brand content are packaged, localised, and activated across markets to enable easy reuse and scale across PLB and Strategic Brands.

You will design workflows, identify bottlenecks, and implement AI-enabled processes to improve activation readiness, discoverability, and efficiency while coordinating with IT,

Qualifications

• Experience in digital content operations and content activation.
• 5-7 years of similar professional experience.
• Bachelor’s degree in Marketing, Communications or related field.

Responsibilities

• Content Packaging & Activation: create clear content packages and handover formats for PLB and Strategic Brand use cases.
• Content Workflow Design: map and improve workflows between production, data, digital and markets.
• AI Workflow Implementation: support AI workflows like smart cropping, localisation, AI-assisted copy, metadata enrichment.
• Define practical requirements for content discoverability and activation handovers; create playbooks and documentation.

Skills

Implementation mindset

Structured communicator

Builder mindset

Documentation skills

Commercial awareness

Independent worker

English fluent

Education

Bachelor's degree

Tools

DAM

PIM

CMS

Content Hub

Job description

INTERSPORT International is seeking an E-COM Content Activation Manager for its Amsterdam-based Marketing & Content team, operating in a hybrid model. You will drive how product, campaign and brand content are packaged, localised, and activated across markets to enable easy reuse and scale across PLB and Strategic Brands.

You will design workflows, identify bottlenecks, and implement AI-enabled processes to improve activation readiness, discoverability, and efficiency while coordinating with IT,