B2B Marketing Manager - Sports Activation

Bedrijfsfitness Nederland by Epassi; Heerenveen; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Two fixed office days per week

Remote-friendly environment

Alleos app access for sport and health

Job summary

Bedrijfsfitness Nederland by Epassi is hiring a B2B Marketing Manager to own sports activation for our client base from conception to execution. You will build campaigns, toolkits, and onboarding journeys that convert activation into subscription growth, working closely with Customer Success on every client touchpoint.

The role focuses on end-to-end activation, lifecycle workflow design, and data-driven optimization to achieve OKRs.

Qualifications

• 3–5+ years in B2B or B2B2C marketing, preferably subscription/benefits/wellness.
• Hands-on experience running activation or lifecycle campaigns end to end.
• Experience building marketing automation and lifecycle email flows.
• Comfort collaborating with Customer Success or Sales on campaigns.
• Bachelor's degree in marketing, communications, or related field.

Responsibilities

• Own the always-on sports activation programme end to end.
• Build the toolkit Customer Success uses in activations.
• Design, build and maintain lifecycle flows for new subscribers.
• Track activation and subscription metrics and integrate results into planning.

Skills

B2B marketing

Lifecycle campaigns

Marketing automation

Customer Success collaboration

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

LinkedIn Campaign Manager

Canva/Adobe Express

Job description

Heel werkend Nederland aan het sporten krijgen: dat is waar we bij Bedrijfsfitness Nederland iedere dag hard aan werken! Mede door ons enthousiaste team, zijn we lekker op weg. Onze fijne cultuur draagt bij aan het werkplezier. Zo hebben we gezellige lunches, sportieve uitjes en comfortabele werkplekken.

Of we ook ambitieus zijn? Jazeker! Wij zijn constant in beweging om dichter bij ons doel te komen. Dit doen we door sportlocaties, werknemers en werkgevers met elkaar te verbinden. Onze missie: heel werkend Nederland aan het sporten krijgen! Successen laten we niet aan ons voorbij gaan. Regelmatig vieren we een feestje! Champagne op de werkvloer, samen een leuke sportsessie doen en gave teamuitjes horen bij werken bij BFNL! We vinden het belangrijk dat ook jij kan werken aan je gezonde doelen. Zo gaat ieder uur de timer voor een beweegminuut, slaan we de lunchwandeling eigenlijk nooit over en staat er altijd vers fruit voor je klaar. Wist je trouwens dat je 70% korting krijgt op je sport abonnement én gratis sport met Workit wanneer je werkt bij Bedrijfsfitness Nederland? Dat is nog eens mooi meegenomen!

Are you interested in joining one of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of users?

Epassi’s purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.

Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

As part of our growth around Europe, we have acquired Alleo. At Alleo, we're setting a new standard as the go-to platform for modern compensation and benefits. Why? Because we believe compensation should be personal and flexible as modern life.

We are currently hiring a B2B Marketing Manager - Sports Activation to be based in Amsterdam.

Your mission at Epassi

You own the B2B2C activation of our sports benefit across our existing customer base. You build and run the campaigns, toolkits, and automated onboarding journeys that turn low sports activation into measurable subscription growth - working hand in hand with Customer Success on every client-facing moment.

Your Responsibilities Will Be

• Own the always-on sports activation programme end to end - from HR-facing campaign angles to the employee-facing assets that drive real usage
• Build the toolkit Customer Success uses in every activation conversation, and own the kick-off process so CS never opens a client conversation without the right materials
• Design, build, and maintain the lifecycle flows that carry new sports subscribers from sign-up to habit
• Track activation and subscription metrics against the OKR and feed results back into campaign planning

You’ll Be Successful In This Role If

• Drive a measurable increase in sports activation rates across low-activation customer segments
• Hit the net new sports subscription quarterly target under the Retain and Expand OKR
• Deliver a CS toolkit and kick-off process the team actually uses
• Get onboarding automation running without manual intervention from marketing or CS

What You’ll Be Doing (daily)

• Build and maintain CSM toolkits: talking points, scripts, digital flyers, posters
• Plan and run the campaign calendar, using moments like Mental Health Week and World Wellbeing Week as hooks
• Own the client kick-off checklist for sports activation together with CS
• Support the promo-op-locatie offer: branded materials, agency coordination, and the CS booking process
• Maintain the shared activation tracker with CS and translate data into clear conversion insights
• Design and build automated onboarding email flows for new sports subscribers
• Work with Product and Ops to define trigger data (activation status, usage thresholds)
• Test and iterate onboarding journeys based on activation and engagement data
• Report activation rate, net new subscriptions, and campaign performance monthly into the MBR cycle

What You Should Bring

• 3-5+ years in B2B or B2B2C marketing, ideally in subscription, benefits, wellness, or a platform business
• Hands‑on experience running activation or lifecycle campaigns end to end - not just briefing agencies
• Experience building or managing marketing automation and lifecycle email flows
• Comfort working directly with Customer Success or Sales on shared campaigns
• Bachelor's degree in marketing, communication, or a related field
• Experience in the Dutch employee benefits, HR tech, or wellness market is a plus

Your Language Profile

• Dutch: fluent, spoken and written (internal and HR-facing communication)
• English: professional working proficiency (Epassi Group reporting)

Your Track Record

• Proven ability to own a number - activation rate, net new subscriptions - and course-correct when off track
• Track record of building working relationships with Customer Success rather than handing off campaigns
• Experience writing for two audiences in the same campaign: the HR manager and the end employee
• Organised enough to run a multi-channel calendar without missing a deadline

Your Competency Profile

• HubSpot or a comparable marketing automation and CRM platform
• LinkedIn Campaign Manager
• Basic design tools (Canva, Adobe Express, or similar) for producing assets independently

Why Epassi

• You work on a brand introduction with real stakes: one platform, two established names, one launch on 1 October 2026.
• Direct collaboration with the Head of Marketing and B2B Marketing Manager. You build alongside them.
• Two fixed office days per week, the rest remote.
• Access to the Alleo app: sport, movement, and staying healthy as part of daily life.
• A strong team that treats marketing as a commercial instrument.