Digital Designer

INTERSPORT Group; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

30 days paid annual leave

International company in sports

Job summary

INTERSPORT is seeking a Digital Designer to lead our Global Brand Marketing efforts from Amsterdam. You will own the Universal Design System, maintain the Figma libraries, and craft high-quality digital assets for campaigns, sponsorships and corporate comms.

You will shape customer journeys, drive omnichannel consistency and collaborate with Brand, Marketing, Social and local teams to tell compelling brand stories across digital touchpoints.

Qualifications

• 6+ years of experience in digital design, UX journeys and content creation.
• Deep understanding of design systems and UX best practices.
• Strong portfolio showing digital campaigns, social content and branded materials.

Responsibilities

• Own and evolve the INTERSPORT Universal Design System (UDS).
• Maintain the Figma component library and onboard teams.
• Create high-quality digital assets for global campaigns and sponsorships.
• Edit video, create motion graphics and retouch photography.
• Develop templates, playbooks and assets for National Organisations.
• Define digital experience requirements for global campaigns.

Skills

Digital design

Figma

Adobe Creative Suite

Video editing

UX principles

Project management

Education

University degree

Tools

Photoshop

Illustrator

InDesign

After Effects

Job description

Do you want to work at the Heart of Sport, at the pulse of the global sporting goods industry, with the leading sport brands in the world? Then you need to join INTERSPORT.

We are hiring a Digital Designer to be part of our Brand Marketing division within the Marketing & Omnichannel team.

PURPOSE

The key mission of this role is to help build the INTERSPORT brand on a global scale through the creation of design systems, compelling digital content and creative assets that elevate the brand across all digital touchpoints.

The Digital Designer is responsible for INTERSPORT’s Universal Design System (UDS) and digital brand standards globally, while also producing high-quality creative work across digital channels. The role supports the Marketing & Omnichannel team across campaigns, sponsorships, social media, corporate communications and more.

This role combines creative execution with digital brand stewardship, ensuring INTERSPORT’s omnichannel visual identity remains consistent, engaging and relevant across all markets and platforms.

MAJOR RESPONSIBILITIES

The Digital Designer is responsible for ensuring INTERSPORT delivers a consistent, customer-centric and brand-led digital experience across all consumer touchpoints, in alignment with the overall brand strategy and National Organisations.

Universal Design System & Brand Governance

• Own and evolve the INTERSPORT Universal Design System (UDS).
• Maintain the Figma component library.
• Partner with local and external partners regarding new component improvements.
• Onboard internal and external teams, including National Organisations.
• Ensure digital experiences reflect INTERSPORT brand guidelines.
• Review implementation across National Organisations.
• Define standards for navigation, accessibility and interaction.
• Govern design consistency across digital platforms and conduct periodic digital audits.
• Provide input into owned channels such as intersport.com.

Customer Experience

• Create best-practice customer journey templates.
• Improve key omnichannel journeys.
• Develop experience principles.
• Support CX maturity assessments.
• Identify optimisation opportunities

Digital Design & Content Creation

• Create high-quality digital assets for global campaigns, INTERSPORT PRO, sponsorship activations, PR initiatives and corporate communications.
• Design graphics for digital marketing, sponsorships, websites, newsletters, social media, presentations and events.
• Edit video and produce motion graphics.
• Retouch, crop and optimise photography.
• Create layouts, templates and open files for National Organisations.
• Identify opportunities to create engaging content that supports brand storytelling and consumer engagement.
• Develop creative playbooks, toolkits and assets for National Organisations to implement locally.

Campaign Experience

• Partner with Brand and Category Marketing teams on campaign planning.
• Define digital experience requirements for global campaigns and ensure they work within the overarching omnichannel approach.
• Create digital campaign playbooks and provide digital guidance where applicable.
• Ensure consistency across websites, apps and digital retail touchpoints.
• Collaborate within the Brand & Omnichannel team to align and deliver 360-degree approaches.

Enablement

• Deliver training to National Organisations.
• Maintain documentation and guidance.
• Share best practices.
• Support adoption of the Universal Design System.
• Lead regular quarterly digital sessions with National Organisations.

KEY REQUIREMENTS

• 6+ years of experience in digital design, UX/customer journeys and content creation, ideally within an international or global environment.
• Deep understanding of digital design systems and UX principles, including building, applying and handing over systems for implementation.
• Strong digital design portfolio, with excellent visual storytelling, layout and attention to detail across digital campaigns, social media and branded content.
• Strong Figma skills and advanced Adobe Creative Suite expertise, including Photoshop, Illustrator, InDesign and After Effects.
• Experience in video editing and motion graphics, as well as producing creative assets, templates and guidelines across digital channels.
• Experience in digital brand management and omnichannel customer journeys, with the ability to collaborate across Brand, Marketing, Social, Retail, agencies and local teams.
• Strong project management, presentation and communication skills, with the ability to manage multiple projects, priorities and stakeholders.
• Fluent English and a relevant university degree, combined with a passion for design, creativity, emerging digital trends and sport. Experience with international sports brands and additional languages are a plus.

WE OFFER:

• Interesting and diversified activity in an international company within the sports industry.
• 30 days paid annual leave.
• Progressive working and employment conditions.
• Team outings, group lunches and optional private training sessions.

With a 40/60 (f-x/m) gender divide and over 60% of our colleagues being expats in our Amsterdam office, diversity is not only a phrase, at INTERSPORT we live it every day. We are curious to learn from differences and respect and value everyone.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.