Creative Brand Manager

ROM Utrecht Region; Utrecht; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

ViCentra B.V. is seeking an experienced Creative Brand Manager to own the end-to-end creative output.

You will translate brand and marketing objectives into compelling concepts across campaigns, content, video, social media and product collateral. You will uphold the Kaleido brand across touchpoints and collaborate with Marketing and Product Development to turn ambition into highly visible, on-brand creative work.

Qualifications

• Champion and evolve ViCentra and Kaleido brand identity across print, digital, packaging and video.
• Own brand and creative style guide as it evolves.
• Lead creative concepting and direction for campaigns, turning business objectives into ideas.
• Collaborate with Marketing Managers to shape creative strategy for launches and campaigns.
• Generate, edit and publish content across owned channels, including social media, with engagement.

Responsibilities

• Own end-to-end video and motion content production from concept to final edit.
• Lead creative development for product packaging ensuring brand compliance.
• Brief, manage and review work from external agencies and freelancers.
• Manage creative budgets and timelines for outsourced work.
• Research market and trends to keep ViCentra's creative direction current.

Skills

Brand identity

Creative concepting

Video production

Content creation

Social media management

Collaboration

Market research

SEO/Analytics

Tools

Adobe Creative Suite

InDesign

Photoshop

Illustrator

Premiere Pro

After Effects

Job description

ViCentra B.V. is dedicated to making life with diabetes easier by designing simple, beautiful, and effective solutions that fit people's lives. They combine technological innovation with human-centered design to empower individuals with greater freedom and confidence. Their core values influence all their creations and decisions, with the goal of making a meaningful impact in the MedTech industry.

As a creative brand manager, you'll own ViCentra's creative output end to end, translating brand and marketing objectives into compelling creative concepts across campaigns, content, video, social media and product collateral. You'll bring the Kaleido brand to life across every touchpoint, ensuring every piece of creative work feels consistent, intentional and true to who we are. This role is crucial as it protects brand consistency across a growing volume of campaigns, markets and partners, working closely with Marketing and Product Development to turn ambition into creative work that people actually notice.

• Champion and evolve the ViCentra and Kaleido brand identity across print, digital, packaging and video, and own the brand and creative style guide as it evolves
• Lead creative concepting and direction for commercial and marketing campaigns, turning business objectives into compelling creative ideas
• Partner with Marketing Managers and the wider team to shape creative strategy for product launches and campaigns
• Generate, edit and publish original content across owned channels, and oversee design and content on social media, including scheduling and community engagement
• Own end to end video and motion content production, from concept through final edit, for campaigns, social and internal use
• Lead creative development for product packaging, ensuring compliance with brand standards and regulatory requirements, in partnership with Product Development on new launches
• Brief, manage and review work from external creative agencies and freelancers, and manage creative budgets and timelines for outsourced work
• Research market, competitor and category trends to keep ViCentra's creative direction sharp and relevant
• Hands-on experience with the Adobe Creative Suite, including InDesign, Photoshop, and Illustrator
• Proven track record of strong conceptual ideas, creative flair, and typographic skills
• Experience creating and managing content across text, image, and video, with working knowledge of SEO, keyword research, Google Analytics, and online marketing channels
• Confidence briefing and managing external creative agencies or freelancers, and comfort using AI tools in your creative development process
• Able to work autonomously with minimal supervision while collaborating closely across marketing, product, and commercial teams
• Experience with video editing and motion tools such as Adobe Premiere and After Effects is a strong plus

Skills required for the job

Creative concepting Brand identity Content creation Video production Social Media Management Collaboration Market research Adobe Creative Suite