Digital Marketing Manager - Benelux

Geely Europe; Amsterdam; On-site; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Competitive remuneration package

International exposure

Growth potential

Job summary

Geely Europe is seeking a senior digital marketing leader to develop and execute integrated campaigns across paid search, social, display and video for the Benelux region. You will lead budgets, optimise ROAS, and collaborate with local sales teams and dealer partners to ensure consistent digital execution.

The role requires a strong track record in digital marketing within a fast-paced B2C environment, with fluency in English and preferably Dutch and/or French.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in digital marketing or fast-paced B2C environment.
• Proven experience developing and executing digital marketing strategies and campaigns.
• Strong knowledge of paid media, analytics, lead generation and campaign optimisation.
• Good understanding of the Benelux market and local consumer behaviour.
• Experience managing marketing budgets and external agencies.
• Strong analytical skills and ability to translate data into insights.
• Excellent project management and organisational skills across markets.
• Proactive, hands-on, results-oriented, capable of strategic and operational work.
• Excellent written and verbal English; Dutch/French fluency is a strong advantage.

Responsibilities

• Develop and implement digital marketing strategies aligned with Benelux objectives.
• Lead, manage and optimise campaigns across paid search, social, display, video and other channels.
• Support vehicle launches and brand campaigns in the Benelux region.
• Oversee paid media across Google Ads, Meta, and LinkedIn with budget discipline.
• Develop and optimise lead-generation strategies across the customer journey.
• Monitor and analyze campaign performance and translate insights into actions.
• Define KPIs and track website, engagement, leads, conversions, costs and ROAS.
• Manage websites, landing pages and digital campaign content.
• Leverage CRM and marketing automation to improve lead nurturing and engagement.
• Collaborate with sales, importer markets and dealer partners in Belgium, NL, Luxembourg.
• Manage external agencies to ensure quality and timely delivery.
• Coordinate with Brand, Product, PR, Sales and Network Development teams.
• Monitor digital marketing trends and opportunities in Benelux.

Skills

Digital marketing

Paid media

Campaign optimisation

Lead generation

Analytics

Budget management

Project management

English communication

Dutch/French language advantage

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field

Tools

CRM platforms

Marketing automation platforms

Job description

Key Responsibilities

• Develop and implement digital marketing strategies aligned with Benelux business objectives, brand positioning and commercial priorities.

• Lead, manage and optimise digital marketing campaigns across paid search, social media, display, video and other relevant channels.

• Drive digital marketing activities supporting vehicle launches, brand campaigns and ongoing marketing initiatives across the Benelux region.

• Oversee paid media activities across platforms such as Google Ads, Meta and LinkedIn, ensuring effective budget allocation and campaign performance.

• Develop and optimise lead-generation strategies, improving the digital customer journey from awareness through to conversion.

• Monitor and analyse campaign performance, translating insights into actionable recommendations to improve results and return on investment.

• Define and track key performance indicators, including website traffic, engagement, lead generation, conversion rates, cost per lead and return on advertising spend.

• Oversee the management and optimisation of websites, landing pages and digital campaign content.

• Leverage CRM and marketing automation tools to improve lead nurturing, customer engagement and marketing effectiveness.

• Collaborate with local sales teams, importer markets and dealer partners to ensure consistent and effective digital marketing execution across Belgium, the Netherlands and Luxembourg.

• Manage external creative, media and digital agencies, ensuring high-quality delivery within agreed timelines and budgets.

• Work closely with Brand, Product, PR, Sales and Network Development teams to align digital marketing initiatives with broader business priorities.

• Monitor digital marketing trends, competitor activities and developments within the automotive and mobility sectors to identify new opportunities in the Benelux market.

Your Profile

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field.

• At least 5 years of relevant experience in digital marketing, preferably within the automotive, mobility or another fast-paced B2C environment.

• Proven experience developing and executing digital marketing strategies and managing integrated digital campaigns.

• Strong knowledge of paid media platforms, digital analytics, lead generation and campaign optimisation.

• Good understanding of the Benelux market, including local consumer behaviour and digital marketing trends.

• Experience managing marketing budgets, external agencies and multiple stakeholders.

• Strong analytical skills with the ability to translate campaign data into actionable business insights.

• Excellent project management and organisational skills, with the ability to manage multiple priorities across different markets.

• A proactive, hands-on and results-oriented approach, with the ability to work both strategically and operationally.

• Excellent written and verbal communication skills in English. Fluency in Dutch and/or French would be a strong advantage.

What We Offer

• Competitive remuneration package.

• A fast-paced dynamic environment in a successful international organization.

• International exposure with the chance to adapt locally and make a difference.

• Growth potential. GeelyEurope