Junior Digital Specialist

Li Auto; Amsterdam; On-site; EUR 32,000 - 52,000; Full time

Job summary

Li Auto Inc. is building its Benelux operation and seeks a Junior Digital Specialist to launch and grow our social media presence while shipping a new Benelux website. You will implement content, campaigns, and localised messaging to engage audiences in the region from day one.

The role is execution-heavy and startup-minded, with opportunities to shape strategy and see your work go live quickly. Dutch and English fluency is essential, and relocation or work-permit is expected.

Qualifications

• Must: Strong written and spoken communication in Dutch and English; French is a plus.
• Must: Based in the Netherlands or willing to relocate/permit ready.
• 0–2 years of experience in a digital marketing role; internships welcome.
• Hands-on with social media management and content creation.
• Working knowledge of Meta Business Suite, Google Ads and GA4.
• A self-starter who thrives in ambiguity in a start-up.

Responsibilities

• Launch and grow Li Auto Benelux social media channels (LinkedIn, Instagram, Facebook, YouTube).
• Develop and maintain a content calendar; create, schedule and publish content.
• Build community engagement from zero: respond to comments, grow the following.
• Bring creative content ideas and test them; execute own ideas.
• Play a key role in launching the Li Auto Benelux website and localise content.
• Identify improvements and propose them, then execute them.
• Support set-up, execution and reporting of paid social and display campaigns.
• Assist with Google Ads and SEA under the Head of Marketing guidance.
• Coordinate digital assets with agencies and local teams.
• Support media outreach, press moments, and event coordination in Benelux.
• Track KPIs: reach, engagement, traffic, leads and conversions; maintain dashboards.

Skills

Social media management

Content creation

Digital marketing

Google Ads

GA4 / Google Analytics

Dutch and English proficiency

Education

Bachelor's degree in Marketing, Communications, Digital Media or related field

Tools

Meta Business Suite

Google Ads

Google Analytics GA4

Job description

Li Auto is one of China's fastest-growing premium EV and EREV brands - and Benelux is where it all starts in Europe. We are building the Benelux operation from scratch, and we are looking for a Junior Digital Specialist to be part of that journey from day one.

This is a start-up role inside a global brand. You will help build our social media presence from zero, get the Benelux websites live and keep it growing, and bring your own ideas on how to reach and engage our audience. There is plenty of room to think creatively and shape strategy - but make no mistake: this role is execution-heavy. You will be the one making things happen, hitting publish, and keeping the machine running. If you want to see your work go live quickly and matter immediately, this is the place.

Key Responsibilities

Social Media - build it from the ground up

• Launch and grow Li Auto Benelux social media channels (LinkedIn, Instagram, Facebook, YouTube)
• Develop and maintain a content calendar; create, schedule and publish content consistently
• Build community engagement from zero: respond to comments, grow the following, spot what works
• Bring creative content ideas and test them - you are not just executing someone else's playbook

Website - get it live and keep it growing

• Play a key role in launching the Li Auto Benelux website
• Own ongoing content updates, SEO/GEO basics and localisation of assets from the European HQ
• Identify improvements and propose them - then execute them

Digital Campaigns

• Support set-up, execution and reporting of paid social and display campaigns
• Assist with Google Ads and SEA under the guidance of the Head of Marketing
• Help coordinate digital assets (visuals, copy, landing pages) with agencies

PR & Events

• Support media outreach and help coordinate press moments, product reveals and test drive events in Benelux
• Assist with event logistics, on-site execution and follow-up content (recap posts, photos, press assets)
• Help maintain relationships with local media contacts and influencers
• Spot PR opportunities and bring ideas to the table

Analytics & Reporting

• Track and report on key KPIs: reach, engagement, traffic, leads and conversion
• Maintain dashboards and translate data into clear insights for the team

Your Profile

• Must: Strong written and spoken communication skills in Dutch and English; French is a plus
• Must: Based in the Netherlands or already have a working permit and/or willing to relocate
• Bachelor's degree in Marketing, Communications, Digital Media or a related field (or equivalent experience)
• 0–2 years of experience in a digital marketing role; strong internship experience is welcome
• Hands-on with social media management and content creation - you have actually run channels, not just studied them
• Working knowledge of Meta Business Suite, Google Ads and Google Analytics (GA4)
• A self-starter who thrives in ambiguity - you don't wait to be told what to do next
• Comfortable doing both the strategic thinking and the operational grind that comes with a start-up environment