Benelux Digital Marketing Lead - Growth & Paid Media

Geely Europe; Amsterdam; On-site; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Competitive remuneration package

International exposure

Growth potential

Job summary

Geely Europe is seeking a senior digital marketing leader to develop and execute integrated campaigns across paid search, social, display and video for the Benelux region. You will lead budgets, optimise ROAS, and collaborate with local sales teams and dealer partners to ensure consistent digital execution.

The role requires a strong track record in digital marketing within a fast-paced B2C environment, with fluency in English and preferably Dutch and/or French.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in digital marketing or fast-paced B2C environment.
• Proven experience developing and executing digital marketing strategies and campaigns.
• Strong knowledge of paid media, analytics, lead generation and campaign optimisation.
• Good understanding of the Benelux market and local consumer behaviour.
• Experience managing marketing budgets and external agencies.
• Strong analytical skills and ability to translate data into insights.
• Excellent project management and organisational skills across markets.
• Proactive, hands-on, results-oriented, capable of strategic and operational work.
• Excellent written and verbal English; Dutch/French fluency is a strong advantage.

Responsibilities

• Develop and implement digital marketing strategies aligned with Benelux objectives.
• Lead, manage and optimise campaigns across paid search, social, display, video and other channels.
• Support vehicle launches and brand campaigns in the Benelux region.
• Oversee paid media across Google Ads, Meta, and LinkedIn with budget discipline.
• Develop and optimise lead-generation strategies across the customer journey.
• Monitor and analyze campaign performance and translate insights into actions.
• Define KPIs and track website, engagement, leads, conversions, costs and ROAS.
• Manage websites, landing pages and digital campaign content.
• Leverage CRM and marketing automation to improve lead nurturing and engagement.
• Collaborate with sales, importer markets and dealer partners in Belgium, NL, Luxembourg.
• Manage external agencies to ensure quality and timely delivery.
• Coordinate with Brand, Product, PR, Sales and Network Development teams.
• Monitor digital marketing trends and opportunities in Benelux.

Skills

Digital marketing

Paid media

Campaign optimisation

Lead generation

Analytics

Budget management

Project management

English communication

Dutch/French language advantage

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field

Tools

CRM platforms

Marketing automation platforms

Job description

Geely Europe is seeking a senior digital marketing leader to develop and execute integrated campaigns across paid search, social, display and video for the Benelux region. You will lead budgets, optimise ROAS, and collaborate with local sales teams and dealer partners to ensure consistent digital execution.

The role requires a strong track record in digital marketing within a fast-paced B2C environment, with fluency in English and preferably Dutch and/or French.