Demand Gen Lead — ABM & Paid Media, Amsterdam Hybrid

Aquablu; Amsterdam; Hybrid; EUR 55,000 - 70,000; Full time

Benefits offered by this job

€55k–€70k base salary incl. 8% holiday

26 paid holiday days

Equity via Aquablu for All

Healthy lunches (discounted)

Urban Sports Club membership

Corporate Benefits platform access

Travel compensation >10km

Pension plan by Zwitserleven

Flavored water

Job summary

Aquablu, Amsterdam-based, is seeking a Demand Generation Manager to own our growth engine in the Netherlands and the UK, from first touch to MQL. You’ll manage ABM end to end, paid channels across LinkedIn, Google, Microsoft, and Meta, site conversion, and HubSpot tracking to tie it all together.

This is an individual contributor role, hybrid from our Amsterdam office. You’ll work with our BDRs, RevOps, and Product Marketing, turning direction into accounts reached and pipeline built.

Qualifications

• 4+ years in B2B growth or performance marketing.
• You've run ABM hands-on, from selecting accounts to meetings and opportunities.
• You've run LinkedIn Ads and Google Ads campaigns yourself, not only via an agency.
• You've improved website or landing page conversion through testing and can show results.
• You know SEO well enough to oversee it and connect it with paid search.
• You treat HubSpot as the source of truth for lead flows, lifecycle stages, and reporting.

Responsibilities

• Manage paid media day to day: budgets, bidding, campaign structures, and creative testing.
• Own website and landing page conversion. Run A/B tests with the website team.
• Maintain accurate campaign tracking, UTMs, and HubSpot lead flows; explain numbers in the MQL pipeline.

Skills

B2B growth

ABM hands-on

LinkedIn Ads

Google Ads

SEO

HubSpot

Tools

HubSpot

Job description

Aquablu, Amsterdam-based, is seeking a Demand Generation Manager to own our growth engine in the Netherlands and the UK, from first touch to MQL. You’ll manage ABM end to end, paid channels across LinkedIn, Google, Microsoft, and Meta, site conversion, and HubSpot tracking to tie it all together.

This is an individual contributor role, hybrid from our Amsterdam office. You’ll work with our BDRs, RevOps, and Product Marketing, turning direction into accounts reached and pipeline built.