Hybrid Demand Gen Manager: ABM & Paid Growth

Aquablu B.V; Amsterdam; Hybrid; EUR 55,000 - 70,000; Full time

Benefits offered by this job

Equity

Healthy lunches

Urban Sports Club

Corporate Benefits platform

Travel compensation

Pension plan

Job summary

Aquablu B.V. in Amsterdam is hiring a Demand Generation Manager to own the growth engine in the Netherlands and the UK, from first touch to MQL.

You’ll manage ABM end-to-end, paid media across LinkedIn, Google, Microsoft and Meta, optimize website conversion, and maintain HubSpot-driven lead flows with precise reporting. You’ll report to Head of Growth in a hybrid role from our Amsterdam office, collaborating with BDRs, RevOps, Product Marketing and the website team.

Qualifications

• 4+ years in B2B growth or performance marketing.
• You've run ABM hands-on, from choosing the accounts to the meetings, SALs, and opportunities that follow.
• You've run LinkedIn Ads and Google Ads campaigns yourself, not only through an agency.
• You've improved website or landing page conversion through testing, and you can show the results.
• You know SEO well enough to oversee it and connect it with paid search.
• You treat HubSpot as the source of truth for lead flows, lifecycle stages, and reporting. You check the numbers before you share them.
• You turn a brief into a plan without step-by-step instructions. You focus on the few things that move SALs, and you flag what isn't working early, with evidence.
• You're fluent in English and based in or near Amsterdam (we cannot sponsor visa’s).

Responsibilities

• Manage paid media day to day: budgets, bidding, campaign structures, and creative testing.
• Report spend, cost per MQL and SAL, and lead quality per channel, then recommend where the next euro goes.
• Own website and landing page conversion. Find where visitors drop off and run A/B tests with the website team.
• Keep campaign tracking, UTMs, and HubSpot lead flows accurate so every MQL traces back to its source.
• You can run the MQL pipeline and explain every number in it.
• Oversee SEO. Monitor organic performance, steer our AI-assisted SEO workflows, and keep organic and paid search working together.
• Run structured growth experiments with a clear hypothesis and success criteria, and write down what you learn.
• Run ABM end to end. Select and tier target accounts, build trigger-based plays around moments, pace impressions per account on LinkedIn, and hand accounts over to our BDRs.

Skills

B2B growth

Performance marketing

ABM

English fluency

Tools

LinkedIn Ads

Google Ads

HubSpot

SEO

Job description

Aquablu B.V. in Amsterdam is hiring a Demand Generation Manager to own the growth engine in the Netherlands and the UK, from first touch to MQL.

You’ll manage ABM end-to-end, paid media across LinkedIn, Google, Microsoft and Meta, optimize website conversion, and maintain HubSpot-driven lead flows with precise reporting. You’ll report to Head of Growth in a hybrid role from our Amsterdam office, collaborating with BDRs, RevOps, Product Marketing and the website team.