Benelux B2B Marketing Lead - Demand Gen & ABM

El Camino Health; Utrecht; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package

Job summary

Logitech for Business is seeking a Marketing Manager for Benelux to lead full-funnel demand generation across the Netherlands, Belgium and Luxembourg. You will own local field marketing, multi-channel campaigns, and partner collaboration, driving pipeline and brand visibility in a dynamic B2B environment.

You will work with sales to optimize lead scoring, ABM programs, and measurement frameworks, requiring Dutch fluency, English business level, and familiarity with Marketo/Salesforce.

Qualifications

• Minimum 5 years in B2B marketing with full-funnel experience.
• Experience supporting partner/channel marketing is a plus.
• Dutch native or fluent; English business level; French/German is an advantage.

Responsibilities

• Design, execute and scale Benelux full-funnel demand programs.
• Own local field marketing and multi-channel lead gen for NL, BE, LU.
• Partner with distributors, resellers and channel partners.
• Manage MDF allocation and ROIM for campaigns; track pipeline contribution.
• Collaborate with sales to optimize lead scoring and ABM efforts.

Skills

B2B marketing

full-funnel demand generation

lead generation

field marketing

ABM

Marketing automation

Salesforce

Knak

Tableau

Tools

Marketo

Salesforce

Knak

Tableau

Job description

Logitech for Business is seeking a Marketing Manager for Benelux to lead full-funnel demand generation across the Netherlands, Belgium and Luxembourg. You will own local field marketing, multi-channel campaigns, and partner collaboration, driving pipeline and brand visibility in a dynamic B2B environment.

You will work with sales to optimize lead scoring, ABM programs, and measurement frameworks, requiring Dutch fluency, English business level, and familiarity with Marketo/Salesforce.