CXM Campaign Lead: End-to-End, Data-Driven

dentsuaegis; Rotterdam; On-site; EUR 52,000 - 70,000; Full time

Job summary

Merkle, part of the dentsu network, is hiring a CXM Campaign Manager in Rotterdam/Amsterdam to independently manage campaigns end-to-end. You will own the cross-campaign agenda, coordinate internal teams, and drive data-driven optimisations with strong client and stakeholder collaboration.

The role requires 3+ years in campaign management or related fields, with Dutch and English communication skills and a proactive, ownership-driven mindset. Fixed-term, full-time position in the Netherlands.

Qualifications

• 3+ years of relevant experience in campaign management, CXM, CRM, digital marketing or a related field.
• Strong organizational skills and excellent attention to detail.
• Experience working with a diverse stakeholder landscape.
• The ability to manage multiple projects independently, pragmatically and under pressure.
• A proactive, solution-oriented mindset with strong ownership.
• Analytical skills and an interest in data-driven campaign optimization.
• Strong communication skills in both Dutch and English, written and spoken.
• An interest in campaign management platforms, data and digital messaging technologies.
• A collaborative mindset and willingness to support and develop others.

Responsibilities

• Manage CXM campaigns from brief and requirements gathering through to production and quality control.
• Own the cross-campaign agenda, managing priorities, timelines, dependencies and deliverables.
• Build strong relationships with clients and stakeholders, translating business objectives into actionable campaign strategies.
• Coordinate internal teams and external partners to deliver high-quality campaign outcomes.
• Communicate clearly and proactively with clients and stakeholders throughout the campaign lifecycle.
• Identify opportunities to improve campaign processes, efficiency and performance through data, testing and optimization.
• Apply quality assurance and change management best practices.
• Share knowledge and best practices across the team and coach junior colleagues to support their development.

Skills

Campaign management

CXM

CRM

Digital marketing

Data-driven optimization

Multitasking under pressure

Dutch-English communication

Tools

Campaign management platforms

Data analytics tools

Job description

Merkle, part of the dentsu network, is hiring a CXM Campaign Manager in Rotterdam/Amsterdam to independently manage campaigns end-to-end. You will own the cross-campaign agenda, coordinate internal teams, and drive data-driven optimisations with strong client and stakeholder collaboration.

The role requires 3+ years in campaign management or related fields, with Dutch and English communication skills and a proactive, ownership-driven mindset. Fixed-term, full-time position in the Netherlands.