CXM Campaign Manager

dentsuaegis; Rotterdam; On-site; EUR 52,000 - 70,000; Full time

Job summary

Merkle, part of the dentsu network, is hiring a CXM Campaign Manager in Rotterdam/Amsterdam to independently manage campaigns end-to-end. You will own the cross-campaign agenda, coordinate internal teams, and drive data-driven optimisations with strong client and stakeholder collaboration.

The role requires 3+ years in campaign management or related fields, with Dutch and English communication skills and a proactive, ownership-driven mindset. Fixed-term, full-time position in the Netherlands.

Qualifications

• 3+ years of relevant experience in campaign management, CXM, CRM, digital marketing or a related field.
• Strong organizational skills and excellent attention to detail.
• Experience working with a diverse stakeholder landscape.
• The ability to manage multiple projects independently, pragmatically and under pressure.
• A proactive, solution-oriented mindset with strong ownership.
• Analytical skills and an interest in data-driven campaign optimization.
• Strong communication skills in both Dutch and English, written and spoken.
• An interest in campaign management platforms, data and digital messaging technologies.
• A collaborative mindset and willingness to support and develop others.

Responsibilities

• Manage CXM campaigns from brief and requirements gathering through to production and quality control.
• Own the cross-campaign agenda, managing priorities, timelines, dependencies and deliverables.
• Build strong relationships with clients and stakeholders, translating business objectives into actionable campaign strategies.
• Coordinate internal teams and external partners to deliver high-quality campaign outcomes.
• Communicate clearly and proactively with clients and stakeholders throughout the campaign lifecycle.
• Identify opportunities to improve campaign processes, efficiency and performance through data, testing and optimization.
• Apply quality assurance and change management best practices.
• Share knowledge and best practices across the team and coach junior colleagues to support their development.

Skills

Campaign management

CXM

CRM

Digital marketing

Data-driven optimization

Multitasking under pressure

Dutch-English communication

Tools

Campaign management platforms

Data analytics tools

Job description

The purpose of this role is to independently execute the campaign process, from instruction receipt to file production, with the highest level of accuracy. This role understands, customises and optimises the entire campaign management process, to include new campaign requirements, development test, production execution and quality control.

Job Description

Are you an experienced CXM Campaign Manager looking for a role where you can take ownership, work with leading brands and continue to develop your expertise? Then we'd love to hear from you.

As a CXM Campaign Manager, you are a key link between our clients, internal teams and partners. You independently manage campaigns throughout the full lifecycle, from requirements gathering and planning through development, testing, production and quality control.

You'll own the cross-campaign agenda, providing strategic oversight and ensuring campaigns are delivered accurately, efficiently and to the highest quality standards. You'll also anticipate challenges, identify risks and bottlenecks, and proactively guide teams towards effective solutions.

What you’ll do

• Manage CXM campaigns from brief and requirements gathering through to production and quality control.
• Own the cross-campaign agenda, managing priorities, timelines, dependencies and deliverables.
• Build strong relationships with clients and stakeholders, translating business objectives into actionable campaign strategies.
• Coordinate internal teams and external partners to deliver high-quality campaign outcomes.
• Communicate clearly and proactively with clients and stakeholders throughout the campaign lifecycle.
• Identify opportunities to improve campaign processes, efficiency and performance through data, testing and optimization.
• Apply quality assurance and change management best practices.
• Share knowledge and best practices across the team and coach junior colleagues to support their development.

What you’ll bring

• 3+ years of relevant experience in campaign management, CXM, CRM, digital marketing or a related field.
• Strong organizational skills and excellent attention to detail.
• Experience working with a diverse stakeholder landscape.
• The ability to manage multiple projects independently, pragmatically and under pressure.
• A proactive, solution-oriented mindset with strong ownership.
• Analytical skills and an interest in data-driven campaign optimization.
• Strong communication skills in both Dutch and English, written and spoken.
• An interest in campaign management platforms, data and digital messaging technologies.
• A collaborative mindset and willingness to support and develop others.

Where you’ll work

You’ll join a talented, diverse team of professionals in our Amsterdam or Rotterdam office and work closely with our client's teams. At Merkle, we are curious problem-solvers who thrive on collaboration, creativity, and making the impossible possible. We value initiative, celebrate individuality, and never forget to have fun along the way.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company, delivering personalized experiences across platforms and devices for top global brands. With deep expertise in data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and build hyper-personalized experiences.

As part of the dentsu network, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall, Odido, and VodafoneZiggo. We're proud partners of Google, Adobe, Salesforce, and Selligent.

Diversity and Inclusion

At dentsu, we believe in the power of diversity. We welcome all applications regardless of age, disability, gender identity, marital status, pregnancy, race, colour, nationality, religion, sex, or sexual orientation.

Location: Rotterdam

Brand: Merkle

Time Type: Full time

Contract Type: Fixed Term Contract (Fixed Term)