CXM Campaign Manager

Dentsu Aegis Network Ltd.; Rotterdam; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

Merkle, part of the dentsu network, is hiring a CXM Campaign Manager for our Rotterdam/Amsterdam offices. You will independently drive campaigns from brief to production, ensuring accuracy, quality and timely delivery across cross-functional teams.

You will own the cross-campaign agenda, manage timelines and dependencies, and build strong client relationships while guiding teams toward effective, data-driven solutions. Fluency in Dutch and English is required.

Qualifications

• 3+ years of experience in campaign management, CXM, CRM or related field.
• Strong organisational skills and attention to detail.
• Experience working with diverse stakeholder groups.
• Ability to manage multiple projects independently under pressure.
• A proactive, ownership-driven mindset with problem solving.
• Analytical skills and data-driven campaign optimisation.
• Strong Dutch and English communication, written and spoken.
• Interest in campaign platforms, data and digital messaging tech.
• A collaborative mindset and willingness to support others.

Responsibilities

• Manage CXM campaigns from brief through production and QC.
• Own cross-campaign agenda: priorities, timelines and deliverables.
• Build relationships with clients and stakeholders; translate objectives into actions.
• Coordinate internal teams and external partners for high-quality outcomes.
• Communicate clearly with clients throughout the lifecycle.
• Identify opportunities to improve processes and performance via data and testing.
• Apply QA and change management best practices.
• Share knowledge and coach junior colleagues to support development.

Skills

Campaign management

CXM

CRM

Digital marketing

Stakeholder management

Job description

The purpose of this role is to independently execute the campaign process, from instruction receipt to file production, with the highest level of accuracy. This role understands, customises and optimises the entire campaign management process, to include new campaign requirements, development test, production execution and quality control.

Job Description: Are you an experienced CXM Campaign Manager looking for a role where you can take ownership, work with leading brands and continue to develop your expertise? Then we’d love to hear from you. As a CXM Campaign Manager, you are a key link between our clients, internal teams and partners. You independently manage campaigns throughout the full lifecycle, from requirements gathering and planning through development, testing, production and quality control. You’ll own the cross-campaign agenda, providing strategic oversight and ensuring campaigns are delivered accurately, efficiently and to the highest quality standards. You’ll also anticipate challenges, identify risks and bottlenecks, and proactively guide teams towards effective solutions.

What you'll do

• Manage CXM campaigns from brief and requirements gathering through to production and quality control.
• Own the cross-campaign agenda, managing priorities, timelines, dependencies and deliverables.
• Build strong relationships with clients and stakeholders, translating business objectives into actionable campaign strategies.
• Coordinate internal teams and external partners to deliver high-quality campaign outcomes.
• Communicate clearly and proactively with clients and stakeholders throughout the campaign lifecycle.
• Identify opportunities to improve campaign processes, efficiency and performance through data, testing and optimisation.
• Apply quality assurance and change management best practices.
• Share knowledge and best practices across the team and coach junior colleagues to support their development.

What you'll bring

• 3+ years of relevant experience in campaign management, CXM, CRM, digital marketing or a related field.
• Strong organisational skills and excellent attention to detail.
• Experience working with a diverse stakeholder landscape.
• The ability to manage multiple projects independently, pragmatically and under pressure.
• A proactive, solution-oriented mindset with strong ownership.
• Analytical skills and an interest in data-driven campaign optimisation.
• Strong communication skills in both Dutch and English, written and spoken.
• An interest in campaign management platforms, data and digital messaging technologies.
• A collaborative mindset and willingness to support and develop others.

Where You'll Work

You’ll join a talented, diverse team of professionals in our Amsterdam or Rotterdam office and work closely with our client’s teams. At Merkle, we are curious problem-solvers who thrive on collaboration, creativity, and making the impossible possible. We value initiative, celebrate individuality, and never forget to have fun along the way.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company, delivering personalised experiences across platforms and devices for top global brands. With deep expertise in data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and build hyper-personalised experiences. As part of the dentsu network, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall, Odido, and VodafoneZiggo. We’re proud partners of Google, Adobe, Salesforce, and Selligent.

Diversity and Inclusion

At dentsu, we believe in the power of diversity. We welcome all applications regardless of age, disability, gender identity, marital status, pregnancy, race, colour, nationality, religion, sex, or sexual orientation.

Location: Rotterdam
Brand: Merkle
Time Type: Full time
Contract Type: Fixed Term Contract (Fixed Term)

#LI-MERKLE #LI-Hybrid #LI-DR2

About dentsu

For over 120 years, innovation is a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work