CRM Manager: Multi-Channel Retention & Loyalty Growth

Concorde network B.V; Amsterdam; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

1 day remote per week

Lunch subsidised by Feedr

Team activities

ClassPass membership

Mental health support OpenUp

Bike lease

Annual employee gift card

Job summary

Gisou is seeking a CRM Manager to own retention across channels and elevate customer relationships. The role reports to the Head of E-Commerce and focuses on building a multi-channel CRM strategy, loyalty redesign, segmentation, and measurement.

You’ll collaborate with E-Commerce, Growth, CX, and Brand, with NA market experience valued; 5+ years in CRM/retention, and hands-on with Klaviyo and Shopify are preferred. Hybrid work with one day remote per week.

Qualifications

• 5+ years CRM/retention marketing in a DTC business.
• Experience designing or scaling loyalty and retention programs.
• Strong analytical skills with KPIs and incrementality.
• Experience marketing to North American customers.

Responsibilities

• Build a multi-channel retention strategy extending CRM beyond email to SMS, loyalty, post-purchase and other owned channels.
• Redesign Gisou's loyalty program to drive long-term retention and value.
• Own segmentation/audience strategy and measure impact.
• Scale SMS as a retention channel with opt-in strategy and use cases.
• Plan and manage the CRM marketing calendar across channels.
• Own CRM reporting, tracking retention, repeat rate, LTV and channel effectiveness.
• Manage external agencies and partners supporting CRM initiatives.
• Collaborate across E-Commerce, Growth, CX and Brand to embed retention.

Skills

CRM strategy

Retention marketing

Data analysis

Cross-functional collaboration

Klaviyo

Shopify

North America marketing

Campaign measurement

Tools

Klaviyo

Shopify

Recharge

Job description

Gisou is seeking a CRM Manager to own retention across channels and elevate customer relationships. The role reports to the Head of E-Commerce and focuses on building a multi-channel CRM strategy, loyalty redesign, segmentation, and measurement.

You’ll collaborate with E-Commerce, Growth, CX, and Brand, with NA market experience valued; 5+ years in CRM/retention, and hands-on with Klaviyo and Shopify are preferred. Hybrid work with one day remote per week.