CRM & Loyalty Architect – Multi-Channel Retention

Gisou by Negin Mirsalehi; Amsterdam; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Remote work 1 day/week

Lunch provided

Drinks and snacks in office

ClassPass membership contribution

Mental health support

Bike lease program

Annual employee gift card

Job summary

Gisou by Negin Mirsalehi is seeking a CRM Manager to elevate how we build lasting customer relationships. You’ll own a multi-channel retention strategy, lead a loyalty program redesign, and expand channels beyond email to drive long-term value.

North America market experience is highly valued, and you will partner with E-Commerce, Growth, CX, and Brand teams. This hands-on, strategic role focuses on customer lifecycle, cohorts, and incremental impact, with collaboration across teams and external

Qualifications

• 5+ years of CRM or retention marketing experience in a DTC business, beauty or personal care is preferred.
• Strong strategic mindset with focus on customer lifecycle, cohorts and LTV.
• Hands-on experience with Klaviyo and Shopify; Recharge experience is a plus.

Responsibilities

• Build a multi-channel retention strategy extending CRM beyond email to SMS, loyalty, post-purchase and other channels.
• Redesign Gisou's loyalty program to drive long-term retention and value.
• Own segmentation and audience strategy using data to target the right customers at the right moment.
• Scale SMS as a retention channel including opt-in strategy and measurement.
• Plan and manage the CRM marketing calendar across channels.

Skills

CRM retention marketing

Lifecycle marketing

Data analytics

North America market

Tools

Klaviyo

Shopify

Recharge

Job description

Gisou by Negin Mirsalehi is seeking a CRM Manager to elevate how we build lasting customer relationships. You’ll own a multi-channel retention strategy, lead a loyalty program redesign, and expand channels beyond email to drive long-term value.

North America market experience is highly valued, and you will partner with E-Commerce, Growth, CX, and Brand teams. This hands-on, strategic role focuses on customer lifecycle, cohorts, and incremental impact, with collaboration across teams and external