CRM MANAGER

Concorde network B.V; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

1 day remote per week

Lunch subsidised by Feedr

Team activities

ClassPass membership

Mental health support OpenUp

Bike lease

Annual employee gift card

Job summary

Gisou is seeking a CRM Manager to own retention across channels and elevate customer relationships. The role reports to the Head of E-Commerce and focuses on building a multi-channel CRM strategy, loyalty redesign, segmentation, and measurement.

You’ll collaborate with E-Commerce, Growth, CX, and Brand, with NA market experience valued; 5+ years in CRM/retention, and hands-on with Klaviyo and Shopify are preferred. Hybrid work with one day remote per week.

Qualifications

• 5+ years CRM/retention marketing in a DTC business.
• Experience designing or scaling loyalty and retention programs.
• Strong analytical skills with KPIs and incrementality.
• Experience marketing to North American customers.

Responsibilities

• Build a multi-channel retention strategy extending CRM beyond email to SMS, loyalty, post-purchase and other owned channels.
• Redesign Gisou's loyalty program to drive long-term retention and value.
• Own segmentation/audience strategy and measure impact.
• Scale SMS as a retention channel with opt-in strategy and use cases.
• Plan and manage the CRM marketing calendar across channels.
• Own CRM reporting, tracking retention, repeat rate, LTV and channel effectiveness.
• Manage external agencies and partners supporting CRM initiatives.
• Collaborate across E-Commerce, Growth, CX and Brand to embed retention.

Skills

CRM strategy

Retention marketing

Data analysis

Cross-functional collaboration

Klaviyo

Shopify

North America marketing

Campaign measurement

Tools

Klaviyo

Shopify

Recharge

Job description

ABOUT US:

Gisou is born out of a passion for bees and haircare, based on a six-generation beekeeping heritage, our products are inspired by and made with the finest, sustainably sourced ingredients from our very own Mirsalehi Bee Garden.

At Gisou we are on a mission to share our HONEY GLOW. As a rapidly growing scale-up, we're dedicated to crafting iconic beauty products, and building a world-class team to drive our vision and brand forward. We are talent obsessed and deeply believe that the raw skills of our people, and their collective brilliance is what makes us truly extraordinary!

ABOUT THE ROLE:

We are looking for a CRM Manager to own and elevate how Gisou builds lasting relationships with our customers. Retention is our highest-leverage growth opportunity, and this role is central to unlocking it. Reporting to the Head of E-Commerce, you will move CRM beyond email into a true multi-channel retention function, lead the redesign of our loyalty program, and build out new channels that deepen customer connection and lifetime value.

This is a hands-on, strategic role for someone who thinks in terms of customer lifecycle, cohorts, and long-term value – not just campaigns. You will partner closely with the E-Commerce, Growth, and CX teams, and share an assistant with the E-Commerce Manager to support execution. North America is a key strategic growth market, so experience marketing to North American customers is highly valued.

WHAT YOU'LL DO:

• Build a multi-channel retention strategy that extends CRM beyond email into SMS, loyalty, post-purchase, and other owned channels.

• Lead the redesign of Gisou's loyalty program, moving from transactional mechanics to a strategy that builds genuine retention and long-term customer value.

• Own segmentation and audience strategy, using data to target the right customers with the right message at the right moment.

• Build out and scale SMS as a retention channel, including opt-in strategy, use cases, and measurement.

• Plan and manage the CRM marketing calendar, coordinating campaigns across channels and aligning with broader commercial and brand moments.

• Own CRM reporting and performance analysis, tracking retention, repeat rate, LTV, and channel effectiveness, and translating results into clear recommendations.

• Manage external agencies and partners supporting CRM and retention initiatives.

• Partner cross-functionally with E-Commerce, Growth, CX, and Brand to ensure retention is embedded across the customer journey.

WHO YOU ARE:

• 5+ years of CRM or retention marketing experience in a direct-to-consumer (DTC) business; beauty or personal care experience preferred.

• A strategic mindset – you think about customer lifecycle, cohorts, and lifetime value, and connect retention mechanics to business outcomes.

• Hands‑on expertise with Klaviyo and Shopify; experience with Recharge is preferred.

• Experience marketing to North American customers is highly valued.

• Strong analytical skills – comfortable working with data, defining KPIs, and measuring incrementality and impact.

• Experience designing or scaling loyalty and retention programs.

• A test‑and‑learn approach – you prioritize, pilot, measure, and scale rather than trying to do everything at once.Excellent collaboration and communication skills, with the ability to partner across functions and influence stakeholders.

WHAT WE OFFER:

• 1 day of remote working per week.

• Subsidised fresh daily lunch via our partner Feedr, plus drinks and snacks provided in the office.

• Regular team activities and drinks.

• Contribution towards ClassPass membership.

• Mental health support via OpenUp.

• Ability to lease a bike with a small employer contribution.

• Every year, you’ll receive a personal employee gift card.

At Gisou, you’ll be part of an ambitious, fast-growing beauty company with an international, dynamic, and collaborative atmosphere. You’ll join a team of creative powerhouses and bold thinkers who bring out the best in each other and work together to build something iconic.

Growth here isn’t a side benefit it’s part of the journey. As our business continues to evolve globally, you’ll find plenty of opportunities to stretch your skills, push your boundaries, and shape the future of beauty with us.