CRM Strategy Consultant

twentysix; Gennep; On-site; EUR 55,000 - 75,000; Full time

Job summary

twentysix is seeking a CRM and Customer Engagement professional to design journeys across email, SMS, loyalty programmes and in-store touchpoints from our Gennep office.

You will conduct discovery workshops, translate data into actionable recommendations on segmentation, consent flows, calendars, and KPI frameworks, and collaborate with data analysts and MarTech experts on platforms like Salesforce Marketing Cloud, HubSpot, or Emarsys.

Qualifications

• Stakeholder interviews and review of data, channels, and tooling.
• Translate findings into segmentation logic, consent flows, calendars, and KPI frameworks.
• Collaborate with data analysts and MarTech specialists to configure platforms such as Salesforce Marketing Cloud, HubSpot, or Emarsys.

Responsibilities

• Conduct stakeholder interviews and review data, channels, and tooling.
• Translate findings into segmentation logic, consent flows, calendars, and KPI frameworks.
• Collaborate with data analysts and MarTech specialists to configure platforms such as Salesforce Marketing Cloud, HubSpot, or Emarsys.

Skills

Stakeholder interviews

Segmentation logic

KPI frameworks

Campaign planning

Tools

Salesforce Marketing Cloud

HubSpot

Emarsys

Job description

Our CRM and Customer Engagement team helps organisations design journeys that work across email, SMS, loyalty programmes, and in-store touchpoints. Based from our Gennep office, you will work on discovery workshops, journey mapping, and implementation roadmaps for mid-market and enterprise clients.

A typical project starts with stakeholder interviews and a review of existing data, channels, and tooling. You translate findings into actionable recommendations: segmentation logic, consent flows, campaign calendars, and KPI frameworks. During delivery you partner with our data analysts and MarTech specialists to configure platforms such as Salesforce Marketing Cloud, HubSpot, or Emarsys.

You are not expected to code daily, but you should understand how CRM systems connect to CDPs, analytics, and paid media. Your impact shows up in higher retention, cleaner data, and teams that can run campaigns without constant agency support.