CRM Manager

Sotalent; Amsterdam; Presencial; EUR 75.000 - 105.000; Jornada completa

Descripción de la vacante

Sotalent is seeking a CRM Manager to lead multi-channel retention programmes across email, push, SMS and in-app. You will shape CRM strategy, run data-driven experiments, and work with local and international teams to deliver personalised customer experiences.

This role requires a hands-on mentor who can drive innovation, optimise campaigns and ensure execution quality across markets. The successful candidate will collaborate with Data, Product and Brand teams to align messaging, maintain CRM

Formación

• Proven experience managing multi-channel CRM campaigns across Email, Push and In-App.
• Strong analytical skills with segmentation, testing and retention optimisation.
• Excellent stakeholder management and project ownership.
• Experience collaborating with local and global teams in fast-paced environments.
• Experience mentoring junior colleagues.

Responsabilidades

• Design and optimise multi-channel CRM campaigns focused on retention and LTV.
• Lead A/B testing, segmentation and personalisation to improve campaign performance.
• Streamline CRM processes, voucher planning and campaign workflows.
• Collaborate with Data, Product and Brand teams on customer messaging.
• Lead CRM projects including new channels and cross-channel initiatives.
• Mentor junior team members and maintain execution quality.

Conocimientos

CRM management

Email marketing

A/B testing

Data segmentation

Cross-functional collaboration

Herramientas

HubSpot

Salesforce

AI-driven engagement

Descripción del empleo

Function: CRM / Customer Marketing / Retention

About the Role

Seeking a CRM Manager to lead multi-channel customer retention programmes across email, push, SMS and in-app channels. This role combines CRM strategy, data-driven optimisation, experimentation and cross-functional collaboration.

Key Responsibilities

• Design and optimise multi-channel CRM campaigns focused on retention and customer lifetime value.
• Drive A/B testing, segmentation and personalisation to improve campaign performance.
• Streamline CRM processes, voucher planning and campaign workflows across markets.
• Partner with local and international teams on CRM technology and AI-driven engagement.
• Collaborate with Data, Product and Brand teams to deliver relevant, customer-focused messaging.
• Lead strategic CRM projects, including new channels and cross-channel initiatives.
• Mentor junior team members and maintain CRM execution and quality standards.

Requirements

• Proven experience managing multi-channel CRM campaigns across Email, Push and In-App.
• Strong analytical skills with experience in segmentation, testing and retention optimisation.
• Strong stakeholder management and project ownership skills.
• Experience working across local and global teams in a fast-paced environment.
• Experience mentoring junior colleagues.
• Interest in CRM innovation, AI-driven engagement and emerging channels.