CRM Growth Manager

JPGray - Netherlands; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

High-impact international role

Ownership of strategic growth programs

Collaboration with global stakeholders

Shape localisation strategy

Exposure to emerging channels

Flexible and collaborative working

Job summary

JPGray - Netherlands is seeking a CRM Growth Manager to lead growth strategy and lifecycle marketing initiatives across international markets. This hybrid Amsterdam role combines strategic ownership with hands-on execution to drive customer engagement and measurable business outcomes.

You will collaborate with Product, Data, Operations and UX teams to deliver customer-centric experiences and expand communication channels across regions, focusing on the US, India and EU5 markets.

Qualifications

• Proven CRM and lifecycle marketing experience.
• Strong growth marketing mindset.
• Experience with localization or multi-market CRM strategies.
• Advanced experimentation and testing expertise.
• Ability to work cross-functionally across Product, Data, UX and Operations.
• Experience balancing strategic planning with hands-on execution.

Responsibilities

• Own the US Growth Programme: define and deliver a dedicated US CRM growth roadmap, establish success metrics, and lead growth initiatives across customer journeys.
• Drive localisation & market optimisation: lead localisation pilots, review journeys, identify regional personalisation opportunities, build testing roadmaps.
• Accelerate channel expansion: support SMS, WhatsApp, messaging opportunities and evaluate channels including RCS, Line and KakaoTalk.
• Experimentation & optimisation: create testing frameworks, prioritise high-impact experiments, analyse performance, and optimise journeys.

Skills

CRM & lifecycle marketing experience

Growth mindset

Localization / multi-market CRM

Experimentation & testing

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Salesforce CRM

Braze

Iterable

Adobe Campaign

Job description

CRM Growth Manager

Location: Amsterdam (hybrid)

Hours: Full-Time

Contract: 6 months

Languages: English

About the Role

We are looking for a CRM Growth Manager to lead growth strategy and lifecycle marketing initiatives across some of our most important international markets.

This role combines strategic ownership, localisation expertise, experimentation and hands-on execution. You will play a key role in driving customer engagement, accelerating growth programmes and expanding customer communication channels across multiple regions.

You will work closely with Product, Data, Operations and UX teams to deliver customer-centric experiences that drive measurable business outcomes.

What You'll Do

Own the US Growth Programme

• Define and deliver a dedicated US CRM growth roadmap
• Establish success metrics and optimisation plans
• Own strategic growth initiatives across customer journeys
• Drive RCS adoption and channel performance
• Lead planning, execution and performance reviews

Drive Localisation & Market Optimisation

• Lead localisation pilots across key markets
• Review lifecycle journeys through local customer behaviour lenses
• Identify opportunities for regional personalisation
• Build testing roadmaps across multiple countries
• Evaluate incremental impact of localised messaging

Primary focus markets include:

• United States
• India
• EU5 Markets

Accelerate Channel Expansion

• Support SMS expansion across additional markets
• Drive WhatsApp go-to-market strategies
• Identify and launch new messaging opportunities
• Evaluate channels including RCS, Line and KakaoTalk
• Build scalable multi-channel customer engagement programmes

Experimentation & Optimisation

• Create structured testing frameworks
• Prioritise high-impact experiments
• Analyse performance and generate insights
• Drive continuous optimisation of customer journeys

What You Bring

• Proven CRM and lifecycle marketing experience
• Strong growth marketing mindset
• Experience with localisation or multi-market CRM strategies
• Advanced experimentation and testing expertise
• Ability to work cross-functionally across Product, Data, UX and Operations
• Experience balancing strategic planning with hands-on execution
• Strong stakeholder management skills
• Data-driven decision-making approach

Nice-to-Have Skills

• Experience launching WhatsApp programmes
• RCS implementation experience
• SMS channel optimisation expertise
• Experience across US and international markets
• E-commerce, marketplace or technology sector experience

Systems & Tools

• Salesforce Marketing Cloud
• Salesforce CRM
• Braze
• Iterable
• Adobe Campaign
• Customer Analytics Platforms
• A/B Testing Tools
• AI-powered marketing solutions

Benefits & Perks

• High-impact international role
• Ownership of strategic growth programmes
• Collaboration with global stakeholders
• Opportunity to shape localisation strategy
• Exposure to emerging customer engagement channels
• Flexible and collaborative working environment
• Strong career growth opportunities

Interested?

If you're passionate about CRM, customer engagement, growth strategy and international market optimisation, we'd love to hear from you.