Growth Marketing Specialist

B2Press; Utrecht; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Competitive gross salary

Employer pension contribution

Transportation reimbursement

Company-provided MacBook

Job summary

A global press release distribution platform is seeking a Growth Marketing Specialist in Utrecht, Netherlands. This role focuses on executing and optimizing marketing workflows across channels, supporting growth through data-driven decision-making. The ideal candidate will have a Bachelor's degree and 2–4 years of experience in digital marketing. Responsibilities include managing paid campaigns, CRM workflows, and reporting on performance metrics. The position offers competitive salary and benefits, including remote working days.

Qualifications

• 2–4 years of hands-on experience in digital marketing or growth marketing.
• Experience with CRM systems like Zoho or HubSpot.
• Experience working with paid advertising platforms.

Responsibilities

• Plan and execute paid campaigns (Google & LinkedIn).
• Manage Zoho CRM workflows and automation.
• Conduct keyword research to support organic growth initiatives.

Skills

Analytical mindset

Understanding of acquisition funnels

Strong communication skills in English

Ability to manage marketing workflows

Education

Bachelor’s degree in Marketing, Business, Communications, Digital Media, Data/Analytics

Tools

Google Ads

Zoho CRM

Google Tag Manager

SEMrush

Job description

B2Press is a global self-service press release distribution platform operating in more than 75 countries and 24 languages. Through our international news agency network, brands can distribute their press releases and gain guaranteed media visibility across trusted outlets worldwide.

We replace traditional PR complexity with a transparent, product-driven system that allows companies to manage and scale their communication efforts globally from a single platform.

Role Overview

We are seeking a Growth Marketing Specialist who will execute and optimize our acquisition, CRM, and marketing workflows across multiple channels.

You will work closely with the managers and collaborate with our growth marketing agency to improve campaign performance, manage marketing systems, and support international expansion efforts. This is a hands-on role focused on execution, coordination, experimentation, and continuous improvement.

The ideal candidate is analytical, structured, comfortable working with data, and confident managing marketing tools and workflows end-to-end.

Success in this role will be measured by acquisition performance, conversion improvements, and marketing efficiency.

Responsibilities

- Performance & Growth Execution

• Plan and execute the paid campaigns (Google & LinkedIn)
• Improve acquisition performance and conversion rates
• Explore and test new marketing channels
• Work closely with the growth team to support SEO and brand visibility

- CRM, Email & Marketing Operations

• Manage Zoho CRM workflows, segmentation, and automation
• Ensure accurate lead tracking and lifecycle management
• Maintain clean marketing documentation and workflows

- Analytics, SEO & Reporting

• Conduct keyword research and support organic growth initiatives
• Monitor GA4, Search Console, and campaign analytics
• Maintain tracking setup via Google Tag Manager
• Prepare structured performance reports with actionable insights

Requirements

- Education

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, Data/Analytics, or a related field.

- Experience

• 2–4 years of hands-on experience in digital marketing, growth, or performance marketing
• Experience working with paid advertising platforms and marketing analytics tools
• Experience with CRM systems (Zoho, HubSpot, Mailchimp, or similar)
• Experience working with or alongside external agencies is a plus
• Experience in SaaS or B2B environments is preferred

- Core Skills

• Strong understanding of acquisition funnels and conversion metrics
• Analytical mindset with the ability to interpret performance data
• Ability to manage multiple marketing workflows in a structured way
• Comfortable working in a fast-paced, international environment
• Strong written and verbal communication skills in English

- Technical Skills

• Google Ads, Meta Ads, LinkedIn Campaign Manager
• GA4, Google Tag Manager, Search Console
• SEO tools (Ahrefs, SEMrush, or similar)
• CRM and email automation platforms
• Basic understanding of tracking, attribution, and conversion setup

What We Offer

Career Growth: Opportunity to contribute to the growth of a global PR platform and take ownership of key marketing operations with measurable impact.

Global Exposure: Work on a product used across multiple international markets and gain experience in global growth operations.

Compensation & Benefits: Competitive gross salary including applicable allowances, performance-based 13th month compensation, employer pension contribution, transportation reimbursement, agreed remote working days, and a company-provided MacBook.

Real Impact: A role where your work directly influences acquisition performance, operational efficiency, and revenue growth.

If you are passionate about data-driven marketing and optimizing scalable growth systems, we would love to hear from you!

Note: Only applicants currently living in the Netherlands will be considered.