Growth Marketeer (Customer Base)

SendCloud; Eindhoven; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

2000 learning budget

28 days paid vacation

Flexible hybrid model

500 home office budget

Company gym

Dog-friendly office

Job summary

SendCloud is seeking a Growth Marketeer to enhance customer adoption, expansion, and overall value. Located in Eindhoven, you'll leverage AI to create personal growth systems for our 35,000+ customers.

Your expertise in growth marketing, customer engagement, and systems thinking will be crucial for building scalable, automated lifecycle programs. The role involves close collaboration across various departments to ensure high-quality customer experiences and lifecycle management.

Qualifications

• 5+ years of experience in growth, lifecycle, or customer marketing within B2B SaaS.
• Hands-on with AI tools for improving content creation and automation.
• Native Dutch or French speaker, comfortable working in English.

Responsibilities

• Drive product adoption and customer value at scale.
• Build AI-assisted lifecycle programs and automated onboarding flows.
• Analyze customer behavior and engagement signals to improve performance.

Skills

Growth marketing

AI tools proficiency

Customer engagement

B2B SaaS experience

Lifecycle marketing

Education

5+ years in growth/customer marketing

Tools

CRM automation

Customer engagement platforms

Job description

At Sendcloud, you'll build scalable growth systems across the customer lifecycle using automation, experimentation, AI-assisted content creation, and data-driven insights.

You'll work at the intersection of Growth, Customer Success, Product, and Operations to increase product adoption, expansion, and customer value - while reducing manual effort through smart enablement and AI-powered workflows.

This is what you tell people at parties

Sendcloud powers 30,000+ online retailers, marketplaces, and fulfillment companies, helping them ship smarter, grow faster, and get things done for their customers. The company is building a platform that solves shipping at scale, globally.

The Role

As Growth Marketeer (Customer Base), you own how Sendcloud’s 35,000+ existing customers adopt, expand, and grow with the company - designing the lifecycle systems, AI-assisted programs, and enablement assets that power scalable customer growth.

• Reporting to the VP Marketing / CMO, you sit at the intersection of Growth, Customer Success, Product, and Operations.
• Your mission is to drive product adoption, expansion, and customer value at scale by building lifecycle journeys, automated programs, and AI-powered workflows.
• You combine the mindset of a growth marketer with the operational thinking of an engineer - turning friction into leverage and repetitive work into reusable systems.

What you'll do

In this role, you'll build the systems, programs, and assets that drive customer growth at scale.

• Design and optimise lifecycle journeys across activation, adoption, expansion, and loyalty
• Build AI-assisted lifecycle programs and automated onboarding flows that personalise communication at scale
• Develop scalable expansion plays that drive yearly plan adoption and upsell readiness
• Create scalable customer education and enablement - onboarding guides, interactive product education, webinars, academy modules, and AI-assisted assets
• Build reusable systems and assets that reduce repetitive work for CSMs and Support, partnering closely with Product, Growth, CS, and Operations to close lifecycle gaps
• Continuously analyse customer behaviour, adoption data, and engagement signals - using tooling, automation, AI, and experimentation to improve lifecycle performance

What you bring to the table

You're likely a great fit if you bring a mix of growth marketing, systems thinking, and AI fluency - with the drive to own outcomes end-to-end.

Personally

• Think in systems, experiments, and scalable processes - combining creativity with operational thinking
• You thrive in fast-moving environments with ambiguity and autonomy, and are highly execution-oriented
• You are motivated by owning outcomes end-to-end, building leverage, and turning friction into reusable systems

Professionally

• 5+ years of experience in growth, lifecycle, or customer marketing within B2B SaaS - or equivalent demonstrable skills
• Hands-on with AI tools to improve content creation, automation, research, or campaign execution
• Native Dutch or French speaker, comfortable working in English - written and spoken
• Experience with lifecycle tooling, CRM automation, or customer engagement platforms (nice to have)

Our Values

• No bullshit: Big egos suck. Be open, honest and transparent. Share your mistakes openly and learn from them. Don't just talk about problems, solve them.
• Grow & win: Be highly curious, adaptable & proactive. Embrace discomfort and change. Keep an open mindset and learn from others. You invest in our growth, so we invest in yours.
• Have fun: Work hard, laugh harder. Not everything has to be serious. Be yourself, especially if you're the good kind of crazy. Sendcloud is an adventure, not a corporate maze, enjoy the ride.

Benefits

Brain Benefits 2000 learning budget, Courses, certifications & conferences, Growth in an international team

Time Benefits 28 days of paid vacations per year, Extra day off on your birthday, Swap public holidays for meaningful ones

Sabbatical Benefits 4 weeks fully paid every 3 years

Home Benefits Flexible hybrid model (3+ days/week in office), 500 home office budget

Body Benefits Company gym, Free lunch every Monday, Fresh fruit, Barista coffee

Travel Benefits Monthly commuting allowance

Future Benefits Pension scheme, Employee discount programs

Vibe Benefits Dog-friendly office, After-hours drinks at the Sendcloud Bar