CRM Specialist

Coda; Amsterdam; On-site; EUR 50,000 - 70,000; Full time

Job summary

A global digital commerce company located in Amsterdam is seeking a CRM Specialist to enhance customer retention strategies across various platforms. The role requires over 5 years of experience in CRM/lifecycle marketing, preferably in e-commerce, and knowledge of marketing automation tools. The ideal candidate will analyze customer data to identify growth opportunities, execute personalized campaigns, and collaborate with teams to maximize engagement and customer lifetime value. Join us to shape the future of online payments in a fast-paced international environment.

Qualifications

• Min. 5 years experience working in CRM/lifecycle marketing, preferably in e-commerce or digital products.
• Experience with or strong interest in applying AI/ML within CRM.
• Strong ownership and a proactive 'get things done' mentality.

Responsibilities

• Drive customer base analysis to identify growth opportunities.
• Develop and execute personalized, data-driven CRM campaigns.
• Collaborate cross-functionally to deliver high-impact CRM initiatives.

Skills

CRM/lifecycle marketing experience

Hands-on experience with marketing automation platforms

Analytical mindset

Experience with AI/ML in CRM

Commercial mindset

Creative thinking

Proactive communication

Adaptability

Tools

Selligent (or similar)

Job description

Why Coda

Coda is a global growth engine for commerce, connecting people, digital products, and payments through trusted monetization and distribution solutions.

With 600+ people from 57 nationalities across 23 locations, we’re a truly global team headquartered in Singapore, with offices in Amsterdam, Dubai, Bristol, Shanghai, Eindhoven, and across Southeast Asia.

We power global commerce through a dual model. Our B2B solutions, Codapay, Coda Webstore, Coda Links, Coda Distribution, and Giftcloud, enable publishers and brands to monetize and distribute digital content globally. On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Recharge.com, Startselect.com, and mobiletopup.co.uk, that give customers secure and easy access to game top-ups, digital credits, vouchers, gift cards and prepaid products in over 70 markets.

Our culture is built on respect, ownership, and collaboration. We move fast, support each other, and celebrate wins together.

If you’re looking to grow your career and make a real impact in a global team, Coda is the place for you.

The Opportunity

We’re looking for a talented CRM Specialist to join our international team who has what it takes to shape the future of a rapidly growing, global B2C e-commerce platform that is changing the game for online payments.

As a CRM Specialist, you will work in our Global Retention Team. Together we execute the complete customer contact strategy across various CRM channels. Next to Recharge.com, you will also work for our ‘local heroes’ brands like beltegoed.nl, guthaben.de and recharge.fr. You will assist targeting various customer segments around the world, for different labels and product categories.

What you'll do

• Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value
• Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments
• Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent
• Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing
• Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance
• Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements
• Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives

What you'll bring

• Min. 5 years experience working in CRM/lifecycle marketing, preferably in e-commerce or digital products
• Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
• Proven analytical mindset, comfortable working with data, running analyses, and translating insights into actions
• Experience with or strong interest in applying AI/ML within CRM, such as: Predictive modeling (e.g. churn, LTV, next best action), AI-driven personalization or recommendation systems, Experimentation with generative AI (e.g. content creation, campaign optimization)
• A commercial mindset with a focus on driving measurable impact (conversion, retention, CLV)
• Creative thinking combined with a test-and-learn approach
• Strong ownership, proactive communication, and a “get things done” mentality
• Open-minded, adaptable, and comfortable working in a fast-changing, international environment

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!