Senior CRM & Marketing Automation Specialist

Eswelt; Velsen; Hybrid; EUR 70,000 - 100,000; Part time

Job summary

Eswelt is seeking an experienced Senior CRM & Marketing Automation Specialist to join a global marketing team in Amsterdam. You will develop, execute and optimize CRM campaigns across email, push, and SMS, collaborating with Product, Marketing, Technology and Data Science to enhance engagement globally.

The role blends hands-on technical work with CRM strategy, data-driven decision making and lifecycle marketing, with a long-term freelance assignment through December 2027 in a fast-paced,

Qualifications

• Proven experience in CRM, marketing automation or lifecycle marketing.
• Hands-on experience with major platforms listed.
• Strong SQL skills and data-driven mindset.
• Excellent communication with international stakeholders.

Responsibilities

• Develop, execute and optimize end-to-end CRM and lifecycle marketing campaigns.
• Build and deploy personalized email, push notification and multichannel campaigns.
• Use SQL to create customer segments, extract data and optimize targeting.
• Develop responsive email templates using HTML, CSS and scripting languages.
• Implement advanced segmentation, dynamic content and personalization.
• Design and execute A/B tests to improve engagement and conversion.
• Analyze campaign performance and translate insights into improvements.
• Collaborate with cross-functional teams to identify new engagement opportunities.
• Troubleshoot technical issues related to campaign deployment, deliverability and tracking.

Skills

CRM & Marketing Automation

SQL

Email Campaigns

Lifecycle Marketing

A/B Testing

Campaign Analytics

Stakeholder Management

Independent Working

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Job description

Senior CRM & Marketing Automation Specialist

• Hybrid, Velsen
• Freelance/projects

Location: Amsterdam. Start date: November 2026. Contract duration: Until December 2027. Hours: 40 hours per week. Industry: Travel / Technology

Urgently searching for a Senior CRM & Marketing Automation Specialist!

For a leading international technology company in Amsterdam, we are looking for an experienced Senior CRM & Marketing Automation Specialist to join a global marketing team. In this role, you will be responsible for developing, executing and optimizing CRM campaigns across multiple messaging channels, including email, push notifications and SMS. We are looking for someone who combines hands‑on technical expertise with a strong understanding of CRM strategy, customer lifecycle management and data-driven marketing. You will work closely with Product, Marketing, Technology and Data Science teams to improve customer engagement, retention and conversion on a global scale.

Key responsibilities

• Develop, execute and optimize end-to-end CRM and lifecycle marketing campaigns.
• Build and deploy personalized email, push notification and multichannel campaigns.
• Use SQL to create customer segments, extract data and optimize campaign targeting.
• Develop responsive email templates using HTML, CSS and scripting languages.
• Implement advanced segmentation, dynamic content and personalization.
• Design and execute A/B tests to improve engagement and conversion.
• Analyze campaign performance and translate insights into actionable improvements.
• Collaborate with cross-functional teams to identify new customer engagement opportunities.
• Troubleshoot technical issues related to campaign deployment, deliverability and tracking.

Requirements

• Proven experience in CRM, marketing automation or lifecycle marketing.
• Hands‑on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, Marketo or similar platforms.
• Strong SQL skills are essential.
• Experience managing email and push notification campaigns.
• Strong understanding of customer segmentation, personalization and lifecycle marketing.
• Experience with A/B testing, campaign analytics and performance optimization.
• Excellent communication skills and experience working with international stakeholders.
• Ability to work independently in a fast‑paced, data‑driven environment.

What we offer

• A long-term freelance assignment until December 2027.
• The opportunity to work for a leading international technology company.
• A challenging role combining technical execution, CRM strategy and data analytics.
• Collaboration with experienced international Marketing, Product and Technology teams.
• The opportunity to make a measurable impact on customer engagement and retention.