Application Consultant

Merkle Nederland; Rotterdam; Hybrid; EUR 52,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

Well-being days

Vacation days

Social Impact Days

Learning opportunities

Job summary

Merkle Nederland is seeking an experienced Campaign Developer to design and deliver automated customer journeys and CRM campaigns. You will work with CRM platforms and data teams to implement multi-channel campaigns, optimize segmentation, and drive personalized experiences at scale.

The role requires collaboration with strategists, analysts, and designers, with a focus on delivering high-quality campaigns and continuous improvement in our hybrid Rotterdam-based environment.

Qualifications

• Hands-on experience with CRM or marketing automation platforms.
• Strong knowledge of SQL, HTML, JavaScript and personalization languages.
• Experience designing and optimizing automated customer journeys across platforms.

Responsibilities

• Design, build, and implement automated customer journeys and CRM campaigns.
• Execute campaigns, monitor performance, and optimize workflows and personalization.
• Test, troubleshoot, and ensure seamless campaign delivery across platforms.
• Collaborate with strategists, analysts, developers, and designers to meet client goals.
• Stay up to date with CRM tech and best practices to improve automation.

Skills

SQL

HTML

JavaScript

Analytical skills

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Adobe Journey Optimizer

Braze

Job description

Application Consultant: The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.

• Location: Rotterdam
• Time type: Full time
• Contract type: Fixed Term Contract (Fixed Term)

We are seeking a talented and motivated Campaign Developer with strong experience in CRM and marketing automation technologies to join our dynamic team. In this role, you’ll play a key part in helping clients create highly personalized, data-driven customer journeys and CRM campaigns. Collaborating with marketing teams, data specialists, and designers, you’ll develop, implement, and optimize multi-channel campaigns across platforms such as Salesforce Marketing Cloud, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Braze, and other customer engagement technologies.

You’ll primarily work with CRM, customer data, and marketing automation platforms, using your technical expertise to build effective campaigns, automate customer journeys, and deliver personalized experiences at scale.

Key Responsibilities:

• Campaign Development: Design, build, and implement automated customer journeys and CRM campaigns across relevant marketing automation and customer engagement platforms that deliver impactful results.

• Execution & Optimization: Execute campaigns, monitor performance, and continuously optimize workflows, segmentation, personalization, and automation to maximize efficiency and effectiveness.

• Testing & Troubleshooting: Conduct comprehensive testing, manage quality control, troubleshoot technical and data-related issues, and refine processes to ensure seamless campaign delivery.

• Collaboration: Partner with cross-functional teams including strategists, analysts, developers, and designers to ensure campaigns meet client expectations and are delivered to the highest standards.

• Continuous Improvement: Stay up to date with CRM, marketing automation, and customer engagement technologies, including platform capabilities, releases, and best practices. Identify and implement new techniques and technologies to improve campaign automation and performance.

Requirements:

• Proven experience as a Campaign Developer, CRM Developer, or Campaign Engineer with hands-on experience in CRM, marketing automation, or customer engagement platforms.
• Strong understanding of SQL, HTML, JavaScript, and relevant scripting or personalization languages to support campaign development, personalization, and automation workflows.
• Experience working with one or more marketing automation or customer engagement platforms such as Salesforce Marketing Cloud, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Braze, or similar technologies.
• Strong knowledge of CRM and marketing automation concepts, including segmentation, customer journeys, personalization, campaign orchestration, and data integration.
• Understanding of customer data and how it is used across CRM, CDP, and marketing automation environments.
• Excellent analytical skills with a problem-solving mindset to troubleshoot and optimize campaigns.
• Strong attention to detail with a focus on delivering high-quality campaign execution.
• Strong communication skills, with the ability to collaborate effectively with cross-functional teams and clearly present ideas and results.

What We Offer:

• An international working environment with colleagues from around the world.
• A challenging position at a successful company in a growing market.
• Plenty of time for fun activities at work, including foosball, table tennis, themed meetings, parties, and more.
• 3 extra days off (yes, at Merkle we take your well-being very seriously) - in addition to 25 annual vacation days, there are 3 Well-being Days.
• 2 Social Impact Days - you can volunteer for a charity of your choice.
• Extensive learning and development opportunities, including a wide range of personal and online training.
• A hybrid work model, with 2-3 days in the office and the rest working from home.
• A competitive salary and excellent secondary benefits.

Company Description

Merkle, a dentsu company.